Nagy Heneine

Innovation, Premium Engineering and Sheer Driving Pleasure Take Centre Stage at BMW Fascination Days

27 November, 2014 BMW Group Importer Bassoul-Heneine sal thrills customers at seven-day showcase of new BMW models. Beirut – In celebration of the arrival of a number of new BMW models to its showrooms throughout 2014, Bassoul-Heneine sal recently hosted an action-packed seven-day event – entitled BMW Fascination Days – to give customers the chance to discover and test drive the new range of models. Kicking off on Friday 14th November with an exclusive event at the BMW Group Importer’s Sed El Bauchrieh showroom, in which guests also bene

Bassoul-Heneine sal launches two original MINI models


21 October 2014 - MINI Countryman and MINI Paceman models arrive to Lebanon with enhanced design and performance features

Beirut – Bassoul-Heneine sal, the official BMW Group importer in Lebanon has announced the arrival of the new and enhanced MINI Countryman and MINI Paceman. Offering a new exterior and interior design, new colours and increased performance modifications, the models are sure to resonate well with the Lebanese customers.

MINI gets creative at the Beirut Art Fair 2014


26 September 2014 -  MINI flexed its creative muscles at the fifth edition of the Beirut Art Fair which took place from 18th – 21st September at the capitals renowned International Exhibition & Leisure (BIEL) Center thanks to the creative appearance of the all-new MINI Hatch launched earlier this year.

Look Out! Lebanon’s MINI Boutique opens in Ain El Mreisseh

Beirut – Opening the doors to a world of cool, original and creative fashion wear and accessories, the first MINI boutique has opened in Ain El Mreisseh bringing British flavour to the streets of Beirut.  The unique MINI outlet will offer fans an opportunity to view and purchase a vast range of MINI lifestyle products that range from bags &  luggage, eyewear and watches, shirts,  shoes, jackets, beach towels and many other quirky items. 

MINI Stars at ‘AUB Outdoors’ 2014

Beirut – Never one to miss a fun-filled event, MINI joined the ‘AUB Outdoors’ 2014 festivities from May 24th to 25th, helping to entertain and engage over 25,000 attendees at the annual extravaganza themed, “New York City”. Organised by AUB students, the festival has run since 1981 and is defined by five F’s: Fun, Folklore, Friends, Funky Music and Food – making it the perfect match for MINI.