Bassoul-Heneine SAL

Cool, laid back and sublime. The first-ever BMW 2 Series Convertible has arrived in Lebanon

The most emotive, classy and agile car in its segment Beirut, Lebanon – Bassoul-Heneine sal, the official BMW Group importer in Lebanon, has announced the arrival of the most emotive, classy and agile car in its segment – the BMW 2 Series Convertible.

BMW unveils its Lifestyle Collections

December 2014 - BMW has a long tradition of combining high-tech innovation with stunning, emotional design. This combination also comes to the fore in the new BMW Lifestyle Collections. The four different product families – sophisticated, classic, sporty and elegant – catch the eye with their distinct styles. They make the perfect travel companion and also cut a fine figure at home. What makes the sporty yet timeless design of BMW’s luggage creations particularly attractive are the clean lines. The accessories exude elegance and meticulous attention to detail.

BMW Group Appoints New Sales and Marketing Director for Middle East Region – Ralf Bissinger

3 December 2014 - Alexander Eftimov to assume new position for BMW Group in Munich headquarters

BMW Group has announced that Ralf Bissinger will succeed Alexander Eftimov as Sales and Marketing Director for BMW Group in the Middle East. The change will be effective as of January 2015 with Eftimov taking on a leadership role as departmental head within International Corporate, Direct and Special Sales.

BMW 2 Series Active Tourer poised to redefine premium compact class in Lebanon

1 December 2014 - Beirut – Bassoul Heneine sal, the Official BMW Group importer in Lebanon, has announced the arrival of the all new BMW 2 Series Active Tourer to Lebanon – a vehicle that is set to raise the bar in the premium compact segment.

Innovation, Premium Engineering and Sheer Driving Pleasure Take Centre Stage at BMW Fascination Days

27 November, 2014 BMW Group Importer Bassoul-Heneine sal thrills customers at seven-day showcase of new BMW models. Beirut – In celebration of the arrival of a number of new BMW models to its showrooms throughout 2014, Bassoul-Heneine sal recently hosted an action-packed seven-day event – entitled BMW Fascination Days – to give customers the chance to discover and test drive the new range of models. Kicking off on Friday 14th November with an exclusive event at the BMW Group Importer’s Sed El Bauchrieh showroom, in which guests also bene

MINI at the LA Auto Show 2014

24 November 2014 - With its characteristic driving fun and individual style, the British premium brand MINI has now enchanted trend-conscious target groups in the American automotive market for 12 years. The new generation of MINI interprets this successful vehicle concept more impressively than ever before, providing high-end technology, premium quality, expressive design and innovative equipment features to create a driving experience that is unique in the small car and compact segment.

BMW Group assembles first car in Brazil

12 November 2014 - The BMW Group celebrated the first car to be assembled in its new South American automobile plant in Araquari, Santa Catarina State (Brazil). Over the course of the next few years, more than 200 million Euros will be invested in the plant, resulting in a production capacity of more than 30,000 vehicles annually. The first car to roll off the assembly line in Araquari is a BMW 328i ActiveFlex. This car is specifically designed for the flexible use of either ethanol or petrol and thus meets the special requirements of the Brazilian market.

BMW Group Middle East on track for record breaking 2014

10 November 2014

  • 22,786 cars sold for first 9 months of 2014
  • High-end models continue to drive sales

BMW Group Middle East has continued its exponential growth over the first three quarters of 2014. Registering a sales increase of 21% and delivering 22,786 BMW and MINI cars to customers across 12 Middle East markets - the company is on track for another record breaking year.

And: action! New MINI Connected ready App enables GoPro cameras to be controlled using the MINI operating system.

27 October 2014 - Riding fun straight out of the movies: MINI Connected customers can now use the MINI Joystick or MINI Controller to shoot videos and take photographs with a camera mounted on or inside the car - a globally unique offer in the area of in-car infotainment available free of charge from the Apple App Store.