Cool, laid back and sublime. The first-ever BMW 2 Series Convertible has arrived in Lebanon

The most emotive, classy and agile car in its segment Beirut, Lebanon – Bassoul-Heneine sal, the official BMW Group importer in Lebanon, has announced the arrival of the most emotive, classy and agile car in its segment – the BMW 2 Series Convertible.

BMW Group Appoints New Sales and Marketing Director for Middle East Region – Ralf Bissinger

3 December 2014 - Alexander Eftimov to assume new position for BMW Group in Munich headquarters

BMW Group has announced that Ralf Bissinger will succeed Alexander Eftimov as Sales and Marketing Director for BMW Group in the Middle East. The change will be effective as of January 2015 with Eftimov taking on a leadership role as departmental head within International Corporate, Direct and Special Sales.

BMW Group assembles first car in Brazil

12 November 2014 - The BMW Group celebrated the first car to be assembled in its new South American automobile plant in Araquari, Santa Catarina State (Brazil). Over the course of the next few years, more than 200 million Euros will be invested in the plant, resulting in a production capacity of more than 30,000 vehicles annually. The first car to roll off the assembly line in Araquari is a BMW 328i ActiveFlex. This car is specifically designed for the flexible use of either ethanol or petrol and thus meets the special requirements of the Brazilian market.

MINI gets creative at the Beirut Art Fair 2014


26 September 2014 -  MINI flexed its creative muscles at the fifth edition of the Beirut Art Fair which took place from 18th – 21st September at the capitals renowned International Exhibition & Leisure (BIEL) Center thanks to the creative appearance of the all-new MINI Hatch launched earlier this year.