Bassoul-Heneine SAL

Bassoul Heneine sal welcomes all-new BMW 4 Series Gran Coupé

23 July 2014 - Beirut – Bassoul Heneine sal has welcomed the all-new BMW 4 Series Gran Coupé - the third model to join the new BMW 4 Series product range and BMW’s first compact executive Coupé with four-doors.

All-new BMW M4 Coupé powers into Lebanon

21 July 2014 - Beirut – Bassoul-Heneine sal, the BMW Group importer in Lebanon has further diversified its BMW portfolio with the introduction of the BMW M4 Coupé placing high value on powerful performance, quick response and individual driving dynamics on the roads like all BMW M vehicles.

Well-established on the winner's podium: MINI Countryman once again successful at the 2014 "Off Road Award".

10 July 2014 - It offers more interior space than any MINI before it, as well as new ways to experience hallmark brand driving fun with its optional all-wheel drive system ALL4. The MINI Countryman has become firmly established in its segment and is now also one of the top favorites among fans of all-wheel drive automobiles. This is again reflected very clearly in the results of the 2014 "Off Road Award". Like last year, readers of "Off Road" magazine voted the compact MINI all-rounder into second place in the category "Subcompact SUV".

Next premium: BMW i3 wins Automotive Interiors Expo Award 2014.

14 July 2014 - There are many facets to the sustainable character of the BMW i3. BMW i represents a prime example of “next premium”, the next generation of luxury headlined by the sustainability of its materials. The ambience this creates on board the BMW i3 can be experienced by the driver and passengers in considerable depth – and the international jury of experts for the Automotive Interiors Expo Award 2014 are now among its fans. The jury handed the electric-powered BMW i3 the title of Production Interior Vehicle Design of the Year.

Get ready for the Hot Summer Months with exclusive tips from BMW

3 July 2014 - Beirut- With temperatures starting to soar, Bassoul-Heneine sal, BMW Group importer in Lebanon has exclusive tips for customers embarking on journeys this summer. Paying heed to these useful tips, will ensure that any journey during the hot summer months, will be an enjoyable one.

Servicing

MINI Stars at ‘AUB Outdoors’ 2014

Beirut – Never one to miss a fun-filled event, MINI joined the ‘AUB Outdoors’ 2014 festivities from May 24th to 25th, helping to entertain and engage over 25,000 attendees at the annual extravaganza themed, “New York City”. Organised by AUB students, the festival has run since 1981 and is defined by five F’s: Fun, Folklore, Friends, Funky Music and Food – making it the perfect match for MINI.

BMW 4 Series Coupé continues to garner success in Lebanon

 22 May 2014 -  Beirut – Replacing the ever-popular BMW 3 Series Coupé was never going to be an easy task; but the BMW 4 Series Coupé is proving to be more than up to the challenge. Since its launch in the fourth quarter of 2013, Bassoul-Heneine SAL, the BMW group importer in Lebanon, has delivered 61 units, highlighting the model’s success within the Lebanese market.