BMW and MINI automobiles

The BMW 2 Series Convertible: A new dimension in open-top driving pleasure

22 September 2014 - Fitted with powerful engines, sophisticated chassis technology, finely balanced weight distribution and – uniquely in this class – rear-wheel drive, BMW is bringing an unmistakable brand of driving pleasure to the premium compact segment. Elegant and sporty design, combined with dynamic handling and refreshing open-air driving pleasure are the stand-out features of the BMW 2 Series Convertible.

Bassoul Heneine sal welcomes all-new BMW 4 Series Gran Coupé

23 July 2014 - Beirut – Bassoul Heneine sal has welcomed the all-new BMW 4 Series Gran Coupé - the third model to join the new BMW 4 Series product range and BMW’s first compact executive Coupé with four-doors.

Next premium: BMW i3 wins Automotive Interiors Expo Award 2014.

14 July 2014 - There are many facets to the sustainable character of the BMW i3. BMW i represents a prime example of “next premium”, the next generation of luxury headlined by the sustainability of its materials. The ambience this creates on board the BMW i3 can be experienced by the driver and passengers in considerable depth – and the international jury of experts for the Automotive Interiors Expo Award 2014 are now among its fans. The jury handed the electric-powered BMW i3 the title of Production Interior Vehicle Design of the Year.

The all-new - The new BMW X4

The new BMW X4 blends the hallmark features of the successful BMW X family with the sporting elegance of a classical coupe, and introduces the unique Sports Activity Coupe concept to the premium mid-size segment. Its dynamic pedigree is underlined by a wide range of cutting-edge high-performance engines, the xDrive all-wheel-drive system and an exclusive spread of standard equipment features such as variable sport steering, Performance Control and a sports leather steering wheel with gearshift paddles.

The all-new BMW M4 Coupé: Official Car of MotoGP

31 March 2014 - Beirut - The 2014 season of the MotoGP World Championship took place in March and long-term partner BMW M Group is once again on board. The group’s 16th season as “Official Car of MotoGP” began with the Qatar Grand Prix in Doha and has been involved in MotoGP since 1999, providing the fleet of official cars.