Car Sickness Research to Put Brakes on Family Road Trip Curse – That Even Affects the Pet Goldfish

  • Ford working together with motion sickness experts to try reduce car sickness in future cars
  • Start-stop traffic can spell car sickness misery, with new research showing, on average, passengers staring at screens felt ill after only 10 minutes
  • Two in three people have at some point felt car sick – children and teens worst affected by motion sickness that can even affect goldfish

Lean, Mean, and Ready to Scream: All-New 2017 F-150 Raptor Charges into the Middle East as Ford’s Toughest, Smartest and Most Capable Truck for Ultimate Off-road Performance

  • Toughest: All-new, purpose-built high-strength steel frame unique to Ford F-150 Raptor, and high-strength, aluminium-alloy body help save 227 kg of weight for improved performance and capability
  • Smartest: Powered by all-new, high-output 3.5-litre EcoBoost® engine with more horsepower and torque than previous Raptor’s 6.2-litre V8; all-new 10-speed transmission; advanced LED lighting, camera technology for improved visibility day or night
  • Most capable: Redesigned, larger FOX R

How New Ford Technology Can Make Your Car Work Like a Giant Pair of Noise-Cancelling Headphones

  • Ford is offering drivers a more relaxing, stimulating journey with technology that works like noise-cancelling headphones
  • Ford’s Active Noise Control emits sound waves that cancel out unwanted sounds in the cabin such as engine, transmission and wind noise
  • Active Noise Control is offered as standard on the all-new upscale Ford Edge Sport.

Ford EcoBoost® Continues to Set Benchmark With All-New 3.5-litre V6 Bettering Torque Levels of V8 Engine

  • New 3.5-litre engine builds on the success of the 2.7-litre EcoBoost engine, and the first generation 3.5-litre engine that is available on the 2016 F-150
  • Le Mans-winning Ford GT supercar is powered by the 3.5-litre EcoBoost engine, showcasing Ford’s ability to convert track-worthy success and technology to everyday road usability

Ford continues its relentless pace of innovation, delivering segment-leading torque for 2017 F-150 customers with the all-new 3.5-lit

In Dubai’s Punishing Deserts, Testing Ford’s No-Compromise Off-Road Performance Machine, the All-New F-150 Raptor

  • Ford’s intensive hot weather testing for the toughest, smartest, most capable F-150 Raptor ever ensures the best performance is returned from ideal calibrations
  • Rigorous tests tackle numerous issues created by loose, hot sand, dust, and extreme temperatures before releasing the product to market early next year
  • Ground clearance, approach and departure angles, vehicle toughness, cooling systems, tractive capability and passenger comfort are all scrutinised during de

Millennials and Global Demand Drive Ford’s Continued SUV Lineup Growth, With Four All-New Nameplates Due Within Five Years

  • Ford sold more than 1.5 million SUVs last year around the globe
  • SUVs account for 16 per cent of the industry share in MEA.
  • In the next five years, Ford’s SUV lineup will be completely new or refreshed
  • Leading the charge is the all-new Ford Edge loaded with more technology, higher levels of craftsmanship, and greatly improved vehicle dynamics

Ford’s Warriors in Pink Dedicated to Fueling the Spirit of Breast Cancer Survivors

  • Warriors in Pink program continues to empower patients, survivors, and co-survivors of breast cancer across the Middle East and North Africa
  • Lebanon’s edition of the long-standing campaign, an adrenalin-fueled event held in a boxing ring in Beirut’s Knockout Zone Arena
  • Models of courage inspire cancer patients to stay positive as it will get them through the darkest hours and into the light
  • Models of Courage – breast cancer survivors –

Ford, HARMAN to Revolutionize In-Vehicle Audio Experiences Worldwide Through B&O PLAY® Sound System

  • Ford and HARMAN are collaborating to revolutionize the in-vehicle audio experience with B&O PLAY; the new system arrives exclusively on Ford’s global vehicle lineup starting next year
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Ford Targets Fully Autonomous Vehicle for Ride Sharing in 2021; Invests in New Tech Companies, Doubles Silicon Valley Team

  • Ford announces intention to deliver high-volume, fully autonomous vehicle for ride sharing in 2021
  • Ford investing in or collaborating with four startups on autonomous vehicle development
  • Company also doubling Silicon Valley team and more than doubling Palo Alto campus