Hussain Al Jassmi announced as ambassador of the #PepsiChallenge in the Middle East

As part of the 2015 Pepsi® Challenge™ global movement designed to galvanize consumers around the world to live life to the fullest, Emirati singer Hussain Al Jassmi has partnered with PepsiCo’s iconic brand, Pepsi, to become the region’s ambassador for the #PepsiChallenge, bringing music and life to consumers across the Middle East.

Spot And Celebrate The Acts Of Originality That Put The Extra In Ordinary With 7UP

An integrated campaign with a mission to celebrate and unite everyday people and ideas around the region, who share unmistakable authenticity and originality.

Our region is rich with undiscovered original talents, refreshing ideas, unique skills and distinctive places that are worthy of recognition, yet go rather unnoticed.

Epicor Names Winners in 2015 Channel Partner Awards

Epicor Recognizes Partners in Europe, the Middle East, Africa and Asia Pacific for Continued Commitment and Performance at Annual Partner Conference   Epicor Software Corporation, a global leader in business software solutions for manufacturing, distribution, retail and services organizations, today announced the winners of its 2015 Channel Partner Awards for EMEA and Asia Pacific. Hosted annually, the Epicor Channel Partner Awards honor partners for their co

Legendary Ford Mustang Continues to Conquer Regional Drifting Arena as 2015 Red Bull Car Park Drift Official Car

  • Ford renews its regional partnership with Red Bull Car Park Drift with the all-new 2015 Mustang as Official Car
  Ford is renewing its sponsorship of the 2015 Red Bull Car Park Drift regional series for the second consecutive year, with the all-new 2015 Mustang making its debut as Red Bull Car Park Drift’s Official Car for 2015.   This year Red Bull athlete and drifting legend Abdo ‘Dado’ Feghali will be showcasing his skills in a customised 5.0L V8, rear wheel drive Mustang throughout the Red Bull Car

FIRMENICH APPOINTS Gilbert Ghostine as its new Chief Executive Officer

Having served recently as President, Asia Pacific at Diageo, Gilbert Ghostine becomes Chief Executive Officer of Firmenich, succeeding Patrick Firmenich who transitions into the role of Vice Chairman of the Board.

Geneva, Switzerland, August 19, 2014 – After more than 12 years at the head of the company, Patrick Firmenich, CEO, announced his desire to retire from his position.