As part of the 2015 Pepsi® Challenge™ global movement designed to galvanize consumers around the world to live life to the fullest, Emirati singer Hussain Al Jassmi has partnered with PepsiCo’s iconic brand, Pepsi, to become the region’s ambassador for the #PepsiChallenge, bringing music and life to consumers across the Middle East.
An integrated campaign with a mission to celebrate and unite everyday people and ideas around the region, who share unmistakable authenticity and originality.
Our region is rich with undiscovered original talents, refreshing ideas, unique skills and distinctive places that are worthy of recognition, yet go rather unnoticed.
Company’s third-generation infrastructure lauded for supporting Morocco’s medical tourism
- Ford renews its regional partnership with Red Bull Car Park Drift with the all-new 2015 Mustang as Official Car
Birdi will receive USD 30,000 worth of prizes including prime exhibition space [UAE, September 3, 2014] – Birdi, a startup company from the United States, was declared the winner of the recently concluded ‘$30k startup competition’ of ‘Smart Living City (SLC) – Dubai 2014,’ besting 15 other finalists from the US, Africa, Asia, Europe and the Middle East.
Having served recently as President, Asia Pacific at Diageo, Gilbert Ghostine becomes Chief Executive Officer of Firmenich, succeeding Patrick Firmenich who transitions into the role of Vice Chairman of the Board.
Geneva, Switzerland, August 19, 2014 – After more than 12 years at the head of the company, Patrick Firmenich, CEO, announced his desire to retire from his position.