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Minister Hakim and accompanying delegation inaugurate National Pavilion at Expo Milano 2015

The Minister of Economy and Trade, H.E. Dr. Alain Hakim, officially inaugurated the Lebanese Pavilion at Expo Milano 2015, in presence of Mrs. Alia Abbas, General Manager at the Ministry of Economy and Trade (MoET), Mr. Karim Al Khalil, the chargé d'affaires of the Lebanese embassy in Rome, Mr. Walid Haidar, Consul General of Lebanon in Milano, as well as the organizers of the Lebanese Pavilion.

Pepsi embarks with winner of Arab Idol Season3 Hazem Sherif on his musical journey with his first music video

Pepsi has a rich DNA of inspiring fans to connect with pop culture and entertainment in unparalleled ways, and Pepsi is also committed in contributing to the music industry by supporting and empowering emerging talents of the region. With this mission Pepsi offered the opportunity to Hazem Sherif, the winner of Arab Idol, the support via the production of his first music video.

adidas Originals – Stan Smith

Taking the preppy court classic in a bold new direction, the Stan Smith model goes wild for the summer with the Wrapped Animal Pack. Offered in three colorways, the pack builds on the Stan Smith’s iconic silhouette wrapping the out-sole in textured snake, alligator and crocodile leather. Finished with a complement heel-tab accent in green, red and black, it’s the original preppy sneaker with a fierce fashion edge.

IAA-Lebanon Chapter Elects a New Committee for 2013-2015

The Lebanon chapter of the International Advertising Association (IAA) held an ordinary general assembly in the presence of its members, and elected a new board for a two-year mandate 2015-2017. The executive committee includes:

 

Mr. Naji Irani: President

Mrs. Ghada El Khatib: Vice President

Mrs. Liliane Maroun: General Secretary

Ulysse Nardin Dual Time Manufacture

It’s a new world for the men’s Dual Time. Introducing a supremely modern and original design, the timepiece collection features a model with a bold blue face emphasized by a geometric rope motif, tying the watch to its nautical roots. The feeling of tradition is sharply juxtaposed by spike-styled indexes marking the hours; these unique elements are so “present” that they seem to call out the numbers on the dial.

BURGER KING® Lebanon expands dessert menu with premium smoothies and Sundae Pie

King Food S.A.L., the BURGER KING® brand franchisee in Lebanon, has expanded its dessert offerings with a delicious addition of traditional smoothies and Sundae pies to go along with their pre-existing line-up of tasty menu items.

Beirut Designers’ Week by Gata Officially Kick-starts in Zaitunay Bay in the presence of Tourism Minister Michel Pharaon

In the presence of the Minister of Tourism Mr. Michel Pharaon and the Economic Affairs’ Advisor at the Ministry of Economy & Trade Professor Jassem Ajaka, Beirut Designers’ Week by Gata officially kick-started today at Zaitunay Bay during an official opening ceremony attended by Mrs. Sandra Ghattas, GATA Events & Promotions’ Managing Director, Mr. Mounir Doueidy, General Manager of Solidere, key representatives from Beirut Waterfront Development Company in addition to the exhibitors, the media, the sponsors and social figures.

ASDA’A Burson-Marsteller named Middle East Consultancy of the Year 2015 at SABRE Awards

  • Region’s leading PR firm chosen from over 150 submissions for its cutting edge campaigns and new business growth

 

 ASDA’A Burson-Marsteller, the region’s leading public relations consultancy, has been named Middle East Consultancy of the Year 2015 at the SABRE Awards.