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Ford Smart Mobility LLC Established to Develop, Invest in Mobility Services; Jim Hackett Named Subsidiary Chairman

  • Ford Smart Mobility LLC established as a subsidiary of Ford Motor Company with operations in Palo Alto, California, and Dearborn, Michigan
  • Ford Smart Mobility LLC will design, build, grow and invest in new mobility services; move comes as Ford expands its business model to be both an auto and a mobility company
  • Jim Hackett named Ford Smart Mobility LLC chairman; former Steelcase executive to leave Ford Board to lead company’s mobility services business

Ford Motor Company has announced the creation of Ford Smart Mobility L

Streaming delays mentally taxing for smartphone users: Ericsson Mobility Report

  • When working under time pressure, time-to-content delays followed by an additional pause in video playout lead to a jump in mobile users’ stress levels
  • Conversely, a delay-free experience triggers a positive emotional response and increases brand engagement for mobile operators
  • Report also forecasts social networking traffic over the next six years to be 12 times that of the last six
Launched at the Mobile World Congress edition of the Ericsson (NASDAQ: ERIC) Mobility Report reveals the impact of different levels of network performance on smartphone use