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adidas Launches New Athletics Category - Built for Focus

– adidas Athletics tackles the crucial make-or-break period pre- and post-competition

- First product in range, adidas Z.N.E. hoodie, designed for complete mental focus

- Worn by the likes of Bale, Bowie, Harden, Ivanovic and Shilin, it helps athletes eliminate distractions and keep their heads in the game

Dhofar Global enters into partnership agreement with ffuussTM

Signs contract for sole distributorship of next-generation ffuussTM hand dryers in Qatar

Demonstrating its commitment towards the highest standards in quality, technology and hygiene, Dhofar Global, a leading supplier of hygiene care products in the Middle East, has signed a strategic partnership with ffuussTM, a hand dryer manufacturer and part of Spain-based OTS Group. The contract awards Dhofar Global the exclusive distributorship of ffuussTM air dryers in Qatar.

Dubai unveils its first cognitive computing service: using IBM’s “Watson” technology to support business license registration

The Smart Dubai Office, the Smart Dubai Government Establishment and the Department of Economic Development, in collaboration with IBM, have launched the city’s first cognitive computing service to facilitate business licensing and registration in Dubai. The service, which was unveiled in a press conference at the Dubai Media Office today (October 4, 2016), delivers on the directive of His Highness Sheikh Mohammed bin Rashid Al Maktoum, to work together for the future of Dubai, and to make Dubai the happiest city on earth, fueled by smart technology.

KARPOWERSHIP SUPPORTS EDUCATION THROUGH AN UNPRECEDENTED SOCIAL INITIATIVE IN LEBANON

Karpowership, the Turkish company owning and operating the two Turkish Powerships, “Fatmagül Sultan” and “Orhan Bey” docked respectively in Zouk and Jiyeh power plants, is developing its corporate social responsibility in Lebanon. By supporting the communities through education, the company aims to build a stronger and well-educated Lebanese future generation, under its ongoing project the “Power of Friendship”.

LaFerrari Aperta: the joy of extreme open-top driving The World Premiere at the Paris Motor Show

Technological excellence, performance, style, exclusivity. These are Ferrari’s unique core values which are perfectly represented by the car launched to mark the 70th anniversary of the foundation of the company. Designed for Ferrari’s most passionate clients, the LaFerrari Aperta is the new limited-edition special series, an open-top version of the acclaimed LaFerrari supercar.

Ferrari announces 70th anniversary celebrations at the Paris Motor Show

Ferrari is availing of the Paris Motor Show to announce a series of special initiatives to celebrate the 70th anniversary of the marque’s foundation in 2017.

The celebratory anniversary logo will be unveiled at the event. Its forms are inspired by styling cues of the Prancing Horse cars and the marque’s passion for detail. This is a symbol that encapsulates 70 years of history and points the Ferrari brand to the future. The logo will be used exclusively on a small number of iconic cars.

Sporty, agile and versatile: the new GTC4Lusso T The first Ferrari V8-engined four-seater World Premier of the GTC4Lusso T at the Paris Motor Show

Following on from the success of GTC4Lusso, which raised the performance bar for Ferrari’s traditional four-seater V12 GTs, the Prancing Horse announces the arrival of the new GTC4Lusso T, the first four-seater to be powered by a V8 engine. Ushering in a whole new Ferrari Grand Touring concept, the car is aimed at drivers seeking a car that is sporty and versatile, as well as perfect for driving on a daily basis.