adidas Originals New Home of Classics Pack

adidas Originals pays tribute to some of its most foundational silhouettes this month, bringing 10 essential sneakers – both archival and contemporary – into a single collection identified as Home of Classics. The classic footwear pack is a representation of 50 years of the brand’s expertise with white leather sneakers, reimagined for present day.


adidas Originals introduces 90s OZWEEGO Silhouette

Introducing the OZWEEGO silhouette - a new interpretation of the lightweight and comfortable 90s sneakers, debuting a new silhouette made for today’s streetwear hounds! 

With its nostalgic white colorway and solar yellow and blue accents the sneakers are a reminiscent of the 90s’ bold and daring styles.  The new OZWEEGO drops at midnight on the 22nd of June and will be available in limited stocks at select stores across the GCC and on


adidas Originals introduces the '90s OZWEEGO Silhouette

adidas Originals introduces the OZWEEGO silhouette - a new interpretation of the lightweight and comfortable 90s cushion runner, debuting a new silhouette that was evolved and re-worked for today’s generation.

Designed to reflect the aesthetic style of the 1990s, where OZWEEGO models pushed hyper-futuristic footwear design to its furthest reaches, this new silhouette features archived elements and brings the adiPRENE technology into the present.


adidas + KANYE WEST announce the YEEZY BOOST 350 V2 Glow

adidas + KANYE WEST announce the YEEZY BOOST 350 V2 Glow. Following a pre-launch at midnight EST on May 21, 2019 at and YEEZY SUPPLY, the YEEZY BOOST 350 V2 Glow full family will release at select retailers on May 25, 2019, with a retail price of AED 1,200 for Adults, AED 850 for Kids and AED 750 for infants.

adidas brings much-loved stadium-inspired concept store to Dubai Festival City Mall

German sports giant adidas recently announced the opening of its third stadium-inspired concept store in the UAE. Located in Dubai Festival City Mall, one of the most popular destinations for dining, lifestyle and entertainment in the UAE, the new performance wear store will offer visitors a one-of-a-kind shopping experience.