Middle East Exclusive | adidas VRCT jacket launches exclusive YALLA badge

Middle East Exclusive | adidas VRCT jacket launches exclusive YALLA badge

adidas inspires self-expression in sport with new varsity-style jacket

  • A contemporary take on the traditional letterman jacket, VRCT celebrates the heritage of team pride with customizable patches.
  • James Harden, Denise Schindler and Ning Zetao have created their own patches, each featuring a word that represents their personal story.
  • Dubai-based adidas athlete, Walid Yari, mountaineer Tima Deryan, body positive activist Lu D’souza and TV presenter Enjy Kiwan each represent their badge in a local photoshoot.
  • adidas Middle East created a YALA badge exclusive to the Middle East

Dubai, September 2019 – adidas unveils the VRCT jacket, a fresh take on the classic varsity look that celebrates the team pride and self-expression. Paying homage to the traditional letterman jacket, VRCT features a customizable patch that invites athletes to show the world who they are.

Designed to be worn before and after training, VRCT takes reworks an iconic design for a classic bomber aesthetic with a sleek, modern fit. Featuring flexible, lightweight material, the jacket offers maximum freedom of movement, while a soft double-knit fabric enables year-round wearability.

To inspire creativity and self-expression, the VRCT jacket features a classic adidas ‘A’ team patch that can be interchanged. Athletes can choose a word selected by some of adidas’ leading creators including James Harden (FAMILY), Denise Schindler (I’MPERFECT) and Ning Zetao (BRAVE). Each athlete worked collaboratively with adidas to create a patch that represents what they stand for and their own personal story.

  • Enjy Kiwan – FAMILY

The inspiration behind her confidence and entrepreneurial success, shaping her into the person she is today.

  • Lu D’Souza– I’MPERFECT

Challenging the notion of perfection in society by proving that beauty comes in all shapes and sizes.

  • Tima Deryan – BRAVE

For overcoming challenges and summiting the highest peaks in the Middle East despite being faced with obstacles.

  • Walid Yari – YALA

For every time he pushes himself forward to be the best.

James Harden, NBA MVP said: “Sport is about showing the world who you are, and my style on and off the court has always been a big part of how I do that. VRCT takes the iconic varsity design and makes it a canvas for self-expression.”

The VRCT Jacket will be available from 12 September 2019 in stores and online at https://shop.adidas.ae/en/ and available in a selection of colorways.