“BY the ROOTS”… Hand in hand with local talents
Whilst Lebanon is passing through one of its hardest economic and cultural crises, and the brain drain has been at its highest across all sectors; it is time for local businesses to stand in solidarity and support the Lebanese talent scene. For this purpose, ABC launched “BY the ROOTS”: a unique initiative that instills faith and hope in the hearts of Lebanese designers by offering them a dedicated space to showcase their latest creations.