Colortek implements a creative colour-based therapy to improve prisoners’ psychological conditions

Colortek, a paint brand with retail shops across the Middle-East and Africa, in collaboration with Young & Rubicam and the guidance of a colour therapist and the prison’s psychologist, painted the cells of Ebbé Prison in Tripoli with colours that help improve the psychological well-being of inmates. The colour rehab initiative witnessed a change and an increase in interaction between inmates.

COLORTEK exploits its line of products in INDEX, Dubai

As a part of its expansion in the Middle East and Africa, COLORTEK the international paints brand manufacturer, participated in the Middle East Covering exhibition, the most exclusive contract business flooring and wall covering in the MENA region, coinciding with INDEX (International Design Exhibition), that took place from May 23, 2016 until the 26th of the same month, at the Dubai World Trade Center, in the palm tree capital of Dubai.

The Lebanese Design Agency, TAGbrands grabs win at REBRAND 100 Global Awards with Colortek.

Effective brand transformations are a means to overcome competitor pressures, declining sales revenues and outdated marketing strategies, while remaining financially viable.