ATL

BEIRUT, LEBANON — World-renowned communications group Publicis Worldwide is partnering with Fransabank, one of the leading players in the Lebanese banking sector. After careful consideration Fransabank awarded its account to Publicis as it demonstrated creative capabilities and an understanding of the brand and the Lebanese market.   The company was awarded Fransabank’s full advertising budget to include strategy and above-the-line (ATL) communication, including, but not limited to, brand activations, television, radio, print, and out-of-home starting November 2014. Mr.