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Alfa The Official Telecom Sponsor Of Earth Hour Lebanon To Raise Awareness About The Threat Of Climate Change

Alfa, managed by Orascom Telecom, took part in the 2015 Earth Hour, a global initiative aiming to highlight the threat posed by climate change, as the official telecom sponsor of Earth Hour – Lebanon.As a symbol of its participation in the campaign, Alfa turned off all the lights at its headquarters for a full hour (8.30 PM - 9.30 PM) on Saturday March 28.

Y&R MENA launches Labstore, a global shopper and retail marketing leader, in the Middle East

 
  • Labstore MENA set to become the first digitally and socially driven shopper marketing agency in the region
  • Launch of regional operations marks Y&R MENA’s commitment to retail and shopper marketing expertise and the latest in Labstore’s global expansion plans
    Y&R MENA, the Middle East’s leading creative agency, today further strengthened its commitment to the region with the launch of Lab-store, a digitally led retail and shopper marketing network.Headquartered in Dubai, Lab-store MENA will servi

BURGER KING® Lebanon spices up its menu with the all new Mushroom Swiss Sandwich®

As part of their continuous launch of a new lineup of products, King Food S.A.L., the BURGER KING® brand franchisee in Lebanon, introduced their new Mushroom Swiss Sandwich® across all BURGER KING® restaurants in Lebanon. The new sandwich features two moist, extra seasoned beef patties, topped with two slices of Swiss cheese and sautéed mushrooms, and complemented by a hearty mushroom sauce– all served on 4-inch toasted bun. Marc Kallassi, General Manager at King Food S.A.L., commented, “As there is more demand for premium menu items like the Mushroom Swiss Sandwich®, we are proud to continu