Unveiling of new products complements company's robust financial performance
Thick, long and strong hair have long been associated with good health, vitality and beauty. However, in today’s fast-paced life, modern, working women have little time for traditional hair care methods to strengthen and revitalize their tresses. To make the matter worse, using chemical based shampoos and various styling treatments make maintaining thick and long hair a tedious task. Chemical-based shampoos strip away natural oils from hair and scalp, making them dry, dull, brittle, and more prone to breakage and fall.
Women in the Middle East often use heat styling and other chemical treatments for their hair to ensure a modern and chic look. While styling, hair are often twisted, pulled and broken, which damages them. The problem is further aggravated by frequent use of shampoos as well as the region’s hot weather and poor quality of water.