Bassoul Heneine sal launches all-new BMW X4 in Lebanon

Bassoul Heneine sal launches all-new BMW X4 in Lebanon

3 September 2014 - New vehicle to cement BMW's lead in the Sports Activity segment

Beirut – Bassoul Heneine sal, the official BMW Group importer in Lebanon, has announced that the all-new BMW X4 Sports Activity Coupé has gone on sale in Lebanon.

Visually, the new BMW X4 combines impressive sports car performance and Sports Activity Vehicle versatility with the elegance of a coupé.

Commenting on the arrival of the vehicle, Mr. Nagy Heneine, General Manager for Commercial Affairs at Bassoul-Heneine sal, said: “Fifteen years ago, BMW changed the automotive landscape with the launch of the BMW X5. Today they continue to redefine the Sports Activity Vehicle landscape with the launch of the all-new BMW X4 Sports Activity Coupé. Our customers are increasingly demanding high performing SAV’s in a premium style of coupe, and the BMW X4 offers just that. We are confident that this model will be the BMW X celebrity on the roads of Beirut.”


From the front, the car is immediately recognisable as a member of the BMW X family: The large air intakes positioned on the outer edges of the front end and the precise character lines in the front apron give the X4 a muscular and agile appearance. And the car's wide track, visually low centre of gravity, long wheelbase and pronounced wheel arches emphasise its good road handling.


The coupé-like roofline of the BMW X4 reaches its highest point over the front seats, reflecting the traditional driver focus of BMW cars, before dropping gently down towards the trailing edge of the tailgate. These stretched lines underline the sporting coupé character of the X4 particularly effectively. The standalone design of the BMW X4 is further reinforced by the fresh interpretation of the signature swage line running along the sides of models.


The generously sized interior of the new BMW X4 combines sportiness and exclusivity with high-level functionality.  Every control element is angled towards the driver, for optimal ergonomics.  Occupants in the new model enjoy an elevated seating position, with the front and rear seats. Equally impressive is the load capacity available (500–1,400 litres), which can be used in a wide variety of ways thanks to the standard 40:20:40 split rear seat bench. Everyday usability is further enhanced by the standard-fitted automatically opening tailgate. This can be further specified with the Comfort Access Option for extra convenience, which allows it to be opened with a movement of the foot.


The BMW X4 is equipped with BMW ConnectedDrive features that comprise a plethora of Driver Assistance systems that provide the driver with safety, convenience and infotainment at an unmatched level.  Some of these include an optional high-resolution full-colour Head-Up Display, which projects all important driving information and the assistance systems displays into the driver’s field of view. What’s more, the latest-generation Navigation System Professional with ECO PRO route guidance now teams up with the iDrive Touch Controller whose touchpad allows texts e.g. a navigation destination – to be easily inputted by using a finger. Active Cruise Control with Stop & Go function and surround view (360°) for optimal visibility when manoeuvring in tight spaces are features that are also available.

The BMW X4 will be available with two powerful engines, both with BMW TwinPower Turbo technology.  Topping the range is the BMW X4 xDrive35i with a 3.0-litre straight-six petrol engine delivering a maximum output of 306 hp and propelling the vehicle from 0 to 100 km/h in just 5.5 seconds. In addition, the xDrive28i has a 2.0-litre four-cylinder engine delivering 245 hp and goes from 0-100 km/h in 6.4 seconds.

Note to Editors:

Bassoul-Heneine sal

Bassoul-Heneine sal is the exclusive importer of the BMW Group in Lebanon, and the oldest BMW importer in the world. Throughout its illustrious history, dating back to 1951 with the establishment of Bassoul-Heneine & Co., the company has built a wealth of expertise, knowledge and trust among its loyal customers desiring BMW and MINI automobiles.

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Bassoul-Heneine sal