Aramco LIFE is a comprehensive mobile app experience and information marketplace that empowers and engages the people of Aramco, transforming the company’s internal communications.

Originally, the assignment for AKQA was to simply digitize Aramco’s weekly newsletters and magazines. But in order to do justice to the company’s strong culture spanning more than eight decades, and the people of Aramco’s rich contribution across multiple communities, much more was needed. And so, Aramco LIFE was born. 

Aston Martin is revealing today more details of its forthcoming V12 Speedster – the open cockpit celebration of the British luxury sports car brand’s proud past and exciting future.

Just 88 examples of the Aston Martin V12 Speedster are available to buyers worldwide and today the brand is unveiling details of a custom specification that is certain to underscore the cars’ instant collector’s item status. 

On the occasion of the 29th annual Elton John AIDS Foundation Academy Awards Pre-Party, virtually held on Sunday 25th April, American actor Neil Patrick Harris had chosen to wear a creation from Maison Boucheron.
 
The Pre-Party was hosted by Emmy and Tony Award-winning actor and New York Times bestselling author Neil Patrick Harris who wore the vintage Art Deco Arrow brooch, in platinum, onyx and diamonds, created in 1909.
 

Benetti is proud to announce the launch of M/Y “Zazou”, a 65-meter full custom yacht with sleek and sinuous lines. The steel hull was painted at the request of the owner, a repeat Benetti customer, in an elegant carinthia blue color; and the superstructure is made with aluminum. The external lines are by Giorgio M. Cassetta and the interiors, as well as some of the external spaces, are by the Dutch studio Sinot Yacht Architecture & Design.

Digital fitness and wellness motivation platform STEP (Self-Care-Technology – Engagement – Protocol) has launched a rewarding fitness application called FitWin in the United Arab Emirates (UAE), in a bid to raise the level of motivation of individuals and communities aspiring to win back optimum health by engaging in physical activities.

The new app promises users that every step counts, and every effort to stay fit and healthy will be rewarded. The app’s market launch is in line with the goals of the UAE to promote the health and wellbeing of its people.

MKO, a Dubai Based singer songwriter teamed up with other creatives in Dubai to work on this masterpiece “Diverse.” Diverse, which is the self-titled track of his official “Diverse” album, went viral on day one when MKO released the teaser of the video before the official video release on The 4th of April. 

As a canvas for artistic expression, the double-sided case of the Reverso is unique in watchmaking – an opportunity for the artisans of Jaeger-LeCoultre’s Métiers Rares® (Rare Handcrafts™) workshop to unleash their skills in the art of decoration.

Swiss Haute Horlogerie manufacturer Audemars Piguet is delighted to announce the launch of its very first public and immersive Masterclass entitled Crack History’s Code. This four-and-a-half-hour experience, which combines a guided visit to the Musée Atelier and the Masterclass itself, will send visitors on an exclusive journey to decode Haute Horlogerie’s secrets. By diving into Audemars Piguet’s universe, guests will discover how infinite details can transform a functional object into a work of art.

Bayt.com, the Middle East's #1 job site, has just released its annual ‘Ramadan in the MENA’ poll. The majority of respondents (89%) claim to have more positive and optimistic feelings about their career during Ramadan, whereas 88% believe that the holy month lifts overall morale at work.

Furthermore, almost 9 in 10 job seekers (88%) plan to make more time for finding a job during Ramadan. This correlates with the finding that 69% of respondents believe that hiring activity increases during Ramadan, 14% say it decreases whilst 11% believe it remains the same.

Al Habtoor Motors, the official distributor of Mitsubishi in the UAE, lines up an exciting array of benefits for Mitsubishi SUV customers during the Holy Month. The Ramadan offer promises a rewarding drive with Mitsubishi - the best value Japanese vehicles with a hassle free drive until Ramadan 2022.