Real Madrid and NIVEA MEN combine their PASSION FOR WINNING

• NIVEA MEN signed an agreement with the prestigious Spanish football club for its marketing campaigns in MENA region
• A group of players of Real Madrid C. F. is starring in new TV campaigns for Middle East & North Africa region

  - NIVEA MEN, the number one International Brand in men’s skin care and the Real Madrid Club de Fútbol, the most successful club in the world, are starting a major sponsorship deal for the countries in Middle East & North Africa region. With this sponsorship NIVEA MEN, the men’s skin care brand of Beiersdorf, expands its already successful participation in international football. With this new agreement, the brand NIVEA MEN will support the prestigious Spanish football club. Real Madrid C.F. players will be starring in a number of major communication campaigns of NIVEA MEN for Middle East & North Africa countries. "It is an honor for me to present the sponsorship agreement between NIVEA MEN and Real Madrid for the countries in Middle East & North Africa region," said Andreas Hornung, General Manager, Beiersdorf Middle East and North Africa. The role of Football as an emotional driver for Products and Brands “In MENA region football is one of the men´s greatest passions. That´s why we chose football as a platform to build a stronger bond with Arab men”, remarked Andreas Hornung. “Real Madrid and NIVEA MEN have a lot in common. At the heart of this partnership is our shared passion for teamwork and the desire to overcome competition and win”, continued Andreas Hornung.   CARING FOR THE FUTURE This agreement also gives the brand NIVEA MEN the opportunity to work with Real Madrid Foundation in MENA region on various social projects. “The Realmadrid Foundation’s main goal is to promote values inherent in sport, and to use sport as an educational tool. The Foundation believes that sport is capable of contributing to the complete development of the personality of those who practice it, and can serve as a tool of social integration for those excluded from society. It also believes in promoting and spreading cultural aspects traditionally linked to sport”, said Emilio Butragueno, Vice-President Public Relations, Real Madrid C.F. "For over 30 years NIVEA MEN has been caring for men’s skin around the world. This year we'll be even closer, because through football we'll get to more men and we'll create a connection with our brand NIVEA MEN, the first brand in the world that has developed men’s skincare category”, said Andreas Hornung, Beiersdorf General Manager for Middle East and North Africa.   THE NEW ERA OF NIVEA MEN With NIVEA MEN, the prestigious Spanish football club not only has a new partner in Middle East & North Africa, but a partnership that goes beyond the pitch.   “2015 will be a thrilling year for NIVEA MEN in MENA: some exciting new launches and new ways to connect with the Arab men and winning their hearts and minds. We are going to launch a number of campaigns with Real Madrid players. This day marks a new beginning for NIVEA MEN. And I congratulate Real Madrid and NIVEA MEN on combining their PASSION FOR WINNING and becoming one strong team”, said Andreas Hornung. The agreement with Real Madrid C. F. also marks the launch of NIVEA MEN Crème – the first all-purpose cream made especially for men’s skin.