The Puma Store at City Centre Beirut just got Forever Faster.

Puma has proudly transformed its City Centre Beirut store to be in line with the brand’s Forever Faster concept. In celebration of the opening, a launch event took place in the presence of brand ambassadors, press, partners and customers.

Guests were able to view the latest fall winter collection showcasing the vast variety of apparel and shoes that suit both performance and lifestyle seekers. The collection also includes some major collaborations Selena Gomez, Big Sean, Cara Delevingne, The Weekend and Rihanna.

Further expanding the celebration, a four day “football cage” activation took place. Participants were challenged to enter the cage, score as many goals as possible against their opponent and receive discount benefits.

Forever Faster, PUMA’s brand platform represents PUMA’s endless pursuit to push sport forward, to celebrate individuality, to play instinctually, to see opportunities rather than limits and to change the game.


PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running, Training and Fitness, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands such as Alexander McQueen to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf, Dobotex and Brandon. The company distributes its products in more than 120 countries, employs more than 10,000 people worldwide, and is headquartered in Herzogenaurach/Germany. For more information, please visit