Victoria Beckham Eyewear globally introduces a new women’s sun and optical collection, designed in keeping with the ethos of the Victoria Beckham brand.
The new collection is handmade in Italy and embodies Victoria Beckham’s intuitive and refined aesthetic, taking cues from the brand’s distinctively modern ready-to-wear and accessory offerings with sophisticated femininity.
The collection features the finest craftsmanship and fabrication marrying signature silhouettes with directional detailing. Classic aviators are reimagined with hammered metal trim, a cat-eye is modernised with a focus on the brow, while tortoiseshell styles create rich contrast through navy and burgundy lenses. The nine optical styles echo this aesthetic with streamlined and oversized styles. Together, the collection punctuates outfits with a refined finish.
The brand’s new Fall 2019 global eyewear campaign centers around three exclusive designs that epitomize the brand’s style and the modern woman’s attitude towards versatile and effortless elegance. The campaign’s featured styles include two acetate sunglasses and an optical frame crafted from a lightweight mix of acetate and metal. Each are distinguished by a bold and unconventional twist referencing the designer’s sophisticated mood.
The acetate constructions balance architectural shapes with directional cues while angular details, wide temples, and flat front designs lend a sculptural touch with frames available in a refined palette of black, tortoise, teal blue and burgundy.
Another signature silhouette, the optical navigator, gives wearers a confident look with contour. The double-bridge receives a sleek, faceted effect while the temples boast a grooved finish with a star-inspired motif.
The new eyewear line will be sold globally in selected department stores, specialty stores, and premium sun and optical retailers, as well as in Victoria Beckham retail locations and online at victoriabeckham.com beginning September 2019.
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