Huawei unveiled its ground-breaking HUAWEI Mate 30 Series at an exclusive launch event in Munich. Setting new standards in every area from aesthetic design, through to hardware engineering and software innovation, the HUAWEI Mate 30 Series is the world’s first second generation 5G smartphone and the pinnacle of mobile technological development.
Richard Yu, CEO of Huawei Consumer Business Group, launched HUAWEI Mate 30 Series at the event and for the first time introduced HUAWEI Mobile Services (HMS) running on the devices, which rethinks digital lifestyle and provides a smarter, faster and better seamless AI digital life experience for global users.
HMS Apps - Rethinking Digital Life Experience
HMS apps are increasingly favored by users all over the world, constantly satisfying their high-quality and seamless AI digital life needs in order to continue to bring a better digital life to them.
HUAWEI AppGallery, HUAWEI Browser, HUAWEI Mobile Cloud, HUAWEI Themes, HUAWEI Music, HUAWEI Video, HUAWEI Reader, HUAWEI Assistant and other HMS apps have been launched globally in succession and have become an important part of HUAWEI Mobile Services user experience. Together with the HUAWEI Mate 30 series, these apps will rethink users’ digital lifestyle.
HUAWEI Browser is a secure and easy-to-use mobile browser, which provides high-speed Internet browsing experience, convenient search service and complete privacy protection for Mate 30 series users. Currently, there are more than 200 million monthly active users worldwide.
HUAWEI Mobile Cloud protects data security from account authentication, data transmission, and data storage. It can securely store important data such as photos, videos, and contacts, and realize multi-end data synchronization to help users manage data safely and conveniently. The amount of monthly active users has reached 160 million globally.
Through the versatile lock screen, personalized icons and tens of thousands of online themes, HUAWEI Themes brings a different experience to users around the world with a colorful and versatile design. The global monthly active users exceeds 70 million.
In addition, HUAWEI Mobile Services will continue to provide HUAWEI Mate 30 Series users with rich audio and video entertainment experience. Mate 30 series users can listen to high-definition music through HUAWEI Music, and enjoy a wide range of music content and apps such as tens of millions of music libraries, popular song lists, audiobook channels, HiFi zones anytime and anywhere. Users can easily follow the music trend and experience a richer audio experience. At present, HUAWEI Music has served more than 70 countries and regions, with more than 150 million monthly active users worldwide.
HUAWEI Video, together with Youku, Mango TV, Sohu.com, Jetsen Huashi Wangju, HUACE FILM&TV, Sony, Disney and other global partners, bring consumers the ultimate audio and video experience. With a large number of high-quality contents, users can not only enjoy the popular broadcast of Youku and Mango TV, as well as tens of thousands of Hollywood and Chinese movies, art, humanities, knowledge and education, and other special content, enjoying a rich video experience across the world. At present, HUAWEI Video has been launched in China, Italy, Spain and other places, with more than 130 million monthly active users.
HUAWEI Reader has cooperated with dozens of partners in the Chinese market, including IReader Technology, Dianzhong Technology, Ali Literature, and China Literature, which has provided users with more than 1 million copies of high-quality content, covering classic publications, bestsellers, and other categories. HUAWEI Reader will also be launched globally, creating a digital reading platform to give users a richer reading experience.
HUAWEI Assistant will be launched online together with the HUAWEI Mate 30 series. Users can simply swipe to the -1 screen to have a quick access to various services, as well as global search, situational intelligence, news hotspots and other smart service cards to provide them with rich service. The news hotspot information service covers 30 languages in 82 countries and regions and provides intelligent reminders of 117 important event information and more than 150 stock market information.
Global Application Distribution - Rethinking Form of Digital Services
HUAWEI Mate 30 series comes pre-installed with HUAWEI AppGallery, an official application distribution platform. Since its global launch in April 2018, HUWAEI AppGallery has been serving more than 390 million global monthly active users in more than 170 countries and regions. The accumulated downloads has reached 180 billion within a year and the number of overseas top apps released on HUAWEI AppGallery is increasing as more developers join the HMS Ecosystem.
HUAWEI AppGallery is global and local at the same time. It provides intelligent recommendations to Mate 30 series users, in accordance with user’s location and countries selection. Intelligent recommendations include local and nearby apps, popular local apps, in addition to the best version of each app based upon the Mate 30 model in use.
HUAWEI Quick App will also be launched globally with HUAWEI Mate 30 series, opening the mature Quick App standards of the Chinese market to global developers. This brings Mate 30 series users the convenience of tap-to-use and installation-free application since then.
Together with HUAWEI Mate 30 series release, HUAWEI Quick App available on HUWAEI AppGallery will be launched globally in September 2019 during the HUAWEI Mate 30 Series launch, opening the mature Quick App standards already developed in Chinese market to global developers. Post-launch, Mate 30 series users will experience the convenience of tap-to-use and installation-free applications.
HUAWEI Ability Gallery is a unified platform for both abilities entry and distribution. It works as a centralized platform for device in all-scenarios to link in and receive abilities intelligently. There are more than 5000 high-quality abilities on HUAWEI Ability Gallery, which enables the most atomized and intelligent services possible. Upon the launch of Mate 30 series, HUAWEI Ability Gallery will be launched in global market and will support ability distribution soon. In the future, application services will be further atomized, in order to make users-services matching easier.
Fully Opened - Rethinking A Seamless AI Ecosystem
On the basis of prosperous HMS ecosystem, HUAWEI Mate 30 Series keeps bringing a smarter, faster and better seamless AI digital life experience to more users. After the HUAWEI Developer Conference in August 2019, Huawei again introduced its HMS Ecosystem to the world in Mate 30 series launching event.
HUAWEI Mobile Services (HMS) as well as HMS apps, incorporates Huawei’s chip, device and cloud capabilities and integrates a set of HMS core services (HMS Core), tools, and platforms for IDE development and testing. HMS together with HUAWEI third-party applications and services forms an HMS Ecosystem - an intelligent mobile internet ecosystem for 570 million Huawei users across the globe.
At this moment, HMS Ecosystem has already attracted 1.01 million registered developers around the world.
At this moment, HMS Ecosystem has already attracted 1.01 million registered developers around the world. With HUAWEI fully opening its HMS Core capabilities and services in the new AI and 5G era, developers only need to integrate HMS Software Development Kit in order to use HUAWEI's open capabilities. HUAWEI has officially opened 14 HMS Core services, including 9 basic services and 5 growth services, to provide developers with an Intelligent Ecosystem with Open Capabilities and quick access to HMS Ecosystem. As of now, 45 thousand applications have already been integrated with HMS Core globally with an annual increase of 65%.
HUAWEI Map Kit for overseas developers is scheduled to be available after October 2019, providing map capability options to developers outside of China and enabling them to create innovative applications. HUAWEI Health App on Huawei mobile, Huawei watch and Huawei band will also have access to the HUAWEI Map Kit.
HMS Ecosystem has been in development for years and is growing in scale. HUAWEI AppGallery, for example, has been in use as an app distribution platform for more than eight years. An increasingly large number of developers are joining the HMS Ecosystem and putting their apps on HUAWEI AppGallery to allow global users an improved experience.
To encourage more developers to integrate qualitative apps to HMS Ecosystem, Huawei has increased its investment from one billon CNY to a billion in USD to global developers – the “Shining Star” program has been significantly upgraded. 80% of the investment is targeted at incentivizing and accelerating global developer innovation. It also aims to cover the development, growth and marketing funds needed.
The “Shining Star” program will further foster and assist the innovation of global developers, making qualitative services and contents for Mate 30 series users, as well as other Huawei users.
DigiX Innovation Studio will further expand throughout the globe, with eight DigiX Labs in 6 main regions. They are going to provide great supports to global developer’s innovation, including device testing, experience of capability development and tool etc.
With the launch of the new flagship HUAWEI Mate 30 series, HUAWEI Mobile Services continues to build a seamless AI ecosystem centered on user experience, which rethinks digital lifestyle and brings an extraordinary digital life experience to the global Mate 30 series users.
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