Genetec reinforces Middle East presence with inauguration of new offices in Dubai

Genetec reinforces Middle East presence with inauguration of new offices in Dubai

Move to expand complements company’s aim to support market growth and enhance customer support services

Genetec Inc. (Genetec), a leading provider of open platform, unified IP security solutions, is looking towards consolidating its leading market presence in the Middle East region with the opening of its new offices in Dubai. Strategically located in Dubai Airport Free Zone, the new offices were opened with an inaugural ceremony led by Firas Jadalla, Regional Director for Middle East and Africa and attended by Georges Karam, Chief Commercial Officer, Genetec; Ted Ghali, VP Strategic Accounts, Genetec and Jos Beernink, VP Sales EMEA, Genetec.


The new offices fall in line with the company’s expansion strategy—further complementing Genetec’s efforts to support market growth while also enhancing its customer support services for the GCC and Africa regions. The company has also expressed its move to improve accessibility and service to local partners and end users and provide a more dynamic work environment for its growing workforce. The new office showcases a state-of-the-art training center and solutions showroom, which has been designed to better highlight Genetec’s extensive offerings to the MEA market and reflect the company’s passion for innovation. Systems integrators, consultants and customers can now experience, get trained, and obtain their certification with cutting-edge solutions, in a modern, spacious and comfortable venue.

“The opening of our new offices proves to be both timely and strategic—right in the midst of continuing regional demand for IP video surveillance, access control and license plate recognition services,” said Firas Jadalla, Regional Director - Middle East and Africa, Genetec. “Our new office is expected to help strengthen our local support, but we also want this office to become a tool that our integrators and consultants can use to have their customers experience our latest innovations, without having to travel too far. Genetec has grown tremendously, and become much more than IP video surveillance; and this new office allows us to showcase this.”

Although Genetec has had a presence in Dubai for over a decade, the new offices have now doubled in space. The company expects that its local presence in the market will help build solid partnerships with local distributors and integrators as well as allow regional customers to get familiar with the Canadian-based company and the many benefits that its IP security solutions offer.