Casio G-SHOCK and New Era collaboration model now available in the Middle East market

Casio G-SHOCK and New Era collaboration model now available in the Middle East market

Casio Middle East (CME) recently launched the stellar G-SHOCK and New Era® collaboration model for the region. The limited-edition timepiece was first unveiled globally in July this year as part of G-SHOCK’s 35th anniversary celebration.

Casio partnered with New Era, a popular headwear and apparel brand, to produce the memorable watch in keeping with the G-SHOCK spirit of creating and offering outstanding products to the international market. The new model is inspired by New Era’s signature baseball cap, the 59FIFTY® brand. Its base model is the square DW-5600, whose shape and dark coloring recalls the look of the original G-SHOCK.

The face of the collaboration model is colored in black with gold accent. The deposition mirror face combined with the matte black finish of the band highlights the gold coloring. Furthermore, the back cover is impressed with the New Era® flag logo, while a special package sports the G-SHOCK 35th anniversary logo and the 59FIFTY® logo embroidered on the front. Both the product and the package are designed to reflect the New Era® world view.

Koji Naka, Managing Director, CASIO Middle East FZE, said: “All G-SHOCK loyal fans in the Middle East are in for a major treat as we officially launch this new and highly anticipated collaboration model across the regional market. We are confident that the unique timepiece will receive an overwhelming response from the community and we are excited to see their positive feedback. This new model, which reflects both Casio and New Era’s uncompromising attitude towards quality, will be a valuable addition to our patrons’ range of G-SHOCK collection.”

The model is priced at AED 645 and is now available at New Era Al Wahda, New Era Fujairah, New Era City Centre Deira, Beyond The Street Mercato Mall, Beyond The Beach Ibn Batutta Mall.



Construction Shock-resistant
Water Resistance 200 meters
Stopwatch 1/100 second; measuring capacity: 0’00”00~59’59”99 (for the first 60 minutes), 1:00’00~23:59’59 (after 60 minutes); measuring unit: 1/100 seconds (for the first 60 minutes), 1 second (after 60 minutes); measuring modes: elapsed time, split time, 1st and 2nd place times
Countdown Timer Measuring unit: 1 second; countdown range: 24 hours; countdown start time setting range: 1 second to 24 hours (1-second increments, 1-minute increments and 1-hour increments); other: auto-repeat
Alarm Multi-function alarm; hourly time signal
Other Functions Full auto-calendar (to year 2039); 12/24-hour format; EL backlight with afterglow; flash alert: flashes with buzzer that sounds for alarms, hourly time signals
Accuracy at Normal Temperature ±15 seconds per month
Battery Life 2 years on CR2016
Size of Case 48.9×42.8×13.4mm
Total Weight Approx.53g