Alfa launches new initiative as part of its digital transformation journey with Oracle

Alfa launches new initiative as part of its digital transformation journey with Oracle

In a first for Lebanon’s telecommunications sector, Alfa, the country’s leading mobile operator managed by Orascom TMT, has embarked on another digital transformation process in partnership with Oracle whereby the operator has deployed the Exadata solutions within its systems. As part of this deployment, Alfa will be able to improve its customer experience, performance and scalability, lower operating expenses and improve sustainability by reducing the amount of energy and space required.

Alfa Chief Technology Officer, Imad Hamed commented: “As part of our constant strive for innovation and thanks to partnerships with leading technology partners, we are able to meet the exponential growth in data within our systems and complement our landscape with innovative solutions. Today, and thanks to this deployment of Oracle’s Exadata machines, another first from Alfa in Lebanon, a more efficient optimization of our operations is achieved by accelerating analytic queries by orders of magnitude and enabling real-time business decisions.”. He added: ‘It is a challenge for Alfa and I am certain that with Oracle as a partner, it will be a success”.

“As we transition into an increasingly mobile age, new communication technology is playing an increasingly pivotal role in people’s lives. Digital disruption continues to accelerate, requiring telecom operators to refine their systems and adapt to the changing landscape,” said Alain Nohra, Country Manager – Lebanon, Oracle. “Advanced, efficient, and reliable database solutions are important for telecom operators to be able to take advantage of new technologies and deliver superior services to customers. We are delighted that Alfa has deployed the Exadata solution as part of its digital transformation process to deliver next generation solutions and achieve growth”.

 As a part of the new deployment, Alfa has chosen to consolidate its existing databases into Oracle’s Exadata Database Machines equipped with Oracle DBEE, Real Application Clusters and Partitioning.