ADNEC launches first online interactive chatbot platform for MICE venues in MENA region

ADNEC launches first online interactive chatbot platform for MICE venues in MENA region
  • Launch falls in line with company’s strategy to adopt innovation and latest trends for communication technologies 
  • New service responds to customer inquiries and provides complete information about Abu Dhabi events industry

Abu Dhabi National Exhibitions Company (ADNEC) announced today (Wednesday, 24 October 2018) the launch of an online chatbot platform ‘Jawab,’ which has been designed and developed to effectively respond directly and automatically to enquiries from exhibitors, organizers and visitors on all event-related aspects, including the diverse range of services provided by ADNEC.

With this launch, ADNEC becomes the first venue within the exhibitions and conferences sector in the MENA region to launch a customer interactive machine learning chatbot, and among the top companies globally to adopt this new technology, which contributes to facilitating and accelerating the process of providing information to public and private sector customers.

ADNEC will launch the trial stage of ‘Jawab’ during the Middle East Games Con 2018 which will run from 25th to 27th October 2018 at the Abu Dhabi National Exhibition Centre, aimed at testing and developing the program on the company’s website, The services will initially be tested in English and eventually include Arabic, to facilitate continuous communication with the company’s customers in a timely manner throughout the year.

Humaid Matar Al Dhaheri, Group CEO of ADNEC said: “It is our constant endeavor to integrate the latest technological advancements seamlessly into our products and service offerings, as part of our mission to foster a culture of innovation and excellence, which effectively contributes to enhancing our competitiveness and capabilities to emphasize Abu Dhabi’s position as the regional capital for business tourism.”

He added: “In line with our commitment to innovation, we launched ‘Jawab,’ a chatbot platform based on Artificial Intelligence, aimed at enhancing customer experience and providing them with accurate and timely information about our centres, services and the events that we organize or host, which falls in line with the UAE’s policy to enhance the field of science, technology and innovation.”

Al Dhaheri expressed his pride in the company’s centres for being the first in the MENA region to implement this latest technology in its trial stage, which will contribute to enhancing customer happiness and satisfaction levels. He added that this initiative reflects ADNEC’s keenness to adopt the latest technology for strengthening the operational efficiency of all programs, projects and activities that are under its supervision and responsibility.

‘Jawab’ operates through three platforms, ADNEC website, Al Ain Convention Centre (AACC) website, and soon Facebook Messenger application, offering features such as voice command and textual communication. The interactive chatbot is among the smart applications that are capable of learning with time, by analyzing customer queries and updating future information.

The next stage of ‘Jawab’ is planned to be launched during the International Defence Exhibition (IDEX) 2019, and will provide more features, functions and improvements, including bilingual interaction.

ADNEC has been at the forefront of fostering a culture of innovation, particularly for its employees, by developing tools, methodologies and best practices that nurture their potential and enhance the company’s focus on creativity.

 In this context, the company launched its innovation strategy and supported it with the launch of the ‘Innovation Lab’ last year, enabling its people to adopt innovation related best practices and develop innovative ideas and solutions to help ADNEC achieve its quest of becoming the leading global venue for hosting and organizing international events, exhibitions and conferences.

About Abu Dhabi National Exhibitions Company (ADNEC)

Abu Dhabi National Exhibitions Company (ADNEC), a leader in managing and developing international strategic centres, was founded with a vision to become the leading destination for popular, high-profile international conferences, exhibitions and congresses in the Middle East and North Africa. It owns and operates the Abu Dhabi National Exhibition Centre, the largest exhibition venue in the MENA region. In addition, ADNEC comprises ExCeL London, Al Ain Convention Centre, Aloft London ExCeL, Aloft Abu Dhabi, Andaz Capital Gate Abu Dhabi, ADNEC Services LLC, Capital Hospitality, and IDEX LLC. For more information, please visit:

ADNEC group is working on developing its network of companies and is on a mission to enhance business tourism in Abu Dhabi by creating a platform that enables event organizers to realize their goals of connecting people via world-class events and venues and delivering best-in-class services to exceed stakeholder expectations.