Social networking

Erıcsson consumerlab: Pakistanis see mobıle ınternet as the gateway to the world

  • From 2007 to 2015, there has been a 20 percent increase in the number of consumers who want to be connected, wherever they are
  • There is strong interest among mobile internet users to upgrade for faster connectivity
  • The mobile internet is perceived as a gateway to the rest of the world with internet browsing and social networking being the most popular activities

Ericsson’s (NASDAQ:ERIC) ConsumerLab conducted a study on consumer attitude

Streaming delays mentally taxing for smartphone users: Ericsson Mobility Report

  • When working under time pressure, time-to-content delays followed by an additional pause in video playout lead to a jump in mobile users’ stress levels
  • Conversely, a delay-free experience triggers a positive emotional response and increases brand engagement for mobile operators
  • Report also forecasts social networking traffic over the next six years to be 12 times that of the last six
Launched at the Mobile World Congress edition of the Ericsson (NASDAQ: ERIC) Mobility Report reveals the impact of different levels of network performance on smartphone use