ConsumerLab report

• Consumers in Lebanon are gradually adopting a networked lifestyle, with higher mobile broadband connectivity and smartphone ownership compared to global levels
• Lebanese consumers are social participants in two or more ins

• From 2007 to 2015, there has been a 20 percent increase in the number of consumers who want to be connected, wherever they are
• There is strong interest among mobile internet users to upgrade for faster connectivity
• The mobile internet is perceived as a gateway to the rest of the world with internet browsing and social networking being the most popular activities

Ericsson’s (NASDAQ:ERIC) ConsumerLab conducted a study on consumer attitude

• Turkey outdistances global giants in mobile access to several services such as social networks and instant messaging, shows Ericsson ConsumerLab report
• Over the last two years, various lines of service including customer services gained more importance in users’ satisfaction with operators
• 42 percent of the accepters wish to upgrade to 4.5G, while 44 percent of rejecters think that it will be no different than 3G

 Ericsson (NASDAQ: ERIC