The ‘Fresh Breath Expert’ as your all-time companion Beirut, September 12, 2014: Clorets chewing gum, the renowned ‘Fresh Breath Expert’ in Lebanon and one of the most recognized brands in its category, has once again proven its closeness to the Lebanese people. As part of its mission to continuously engage with its customers and build close relations with them, Cadbury Adams Middle East Part of Mondelez International Family of Companies and Clorets, created a unique concept to please yet another loyal customer on his special day.
Most would desire a Cinderella like wedding permeated with enchanting fantasy and white horses yet, this young Lebanese woman, Reema Jabbour, wished for an Alice in Wonderland kind of world populated by peculiar concepts. One’s imagination is vast but to have Clorets packs descending from the sky on your wedding night is everything but typical. Her husband, Imad Abou Rjeily, is a Clorets devotee, a man who has Clorets gum as his all-time companion giving him confidence in his everyday tasks and relations. So she approached Clorets requesting their help in making an amusing and unexpected appearance. Their wedding ceremony is a story to be told, as on September 6, 2014, a young Lebanese couple tied their knots together under the dim moonlight of Lebanon and Clorets packs. Clorets joined this couple together, offering them ever more trust in their marriage.
This unusual night commenced without the groom’s knowledge of what awaits him. Suddenly, a Clorets hot air balloon flew over the venue of which the wedding took place in, as miniature parachutes descended containing small Clorets packs. Murmurs and laughter gradually grew louder as eyes swiftly rushed towards the sky watching the parachutes landing to the beats of the well-known song “Magic in the air”. Attendees along with the newlyweds gathered under the hot air balloon, attempting to catch the white and green parachutes. The groom was taken by surprise, his face filled with expressions of astonishment and happiness, as he embraced this surprising gesture from his favorite brand.
Mr. Karl Nehmeh, Assistant Brand Manager – Gum, Candy & PB, Levant, wished the couple a successful future filled with abundance of joy and togetherness as he handed the groom a gold plated Clorets plaque for being its number one fan. Smart phones rose in the air in order to seize this unique and fresh moment. A video was also created to remind the couple of their unique wedding ceremony marked by Clorets’ jolly contribution.
The brand which kills bad breath added more entertaining and positive vibes to this couple’s wedding ceremony and shared with them joyful moments as they celebrated tying their future together. Clorets gives the best experience of freshness that springs confidence to get closer and connect physically and emotionally with others. Clorets secures special moments in our feverish lifestyle and proves to us that a fresh breath is always needed for a refreshing outlook on life.
About Cadbury Adams Middle East:
Cadbury Adams Middle East is part of Mondelēz International group of companies. Mondelēz International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with 2013 revenue of $35 billion. Creating delicious moments of joy in 165 countries, Mondelēz International is a world leader in chocolate, biscuits, gum, candy, coffee and powdered beverages, with billion-dollar brands such as Cadbury, Cadbury Dairy Milk and Milka chocolate, Jacobs coffee, Oreo, LU and Nabisco biscuits, Tang powdered beverages and Trident gum. Mondelēz International is a proud member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index.