By introducing the digestive bars, McVitie’ shas leveraged its core business strength and did a breakthrough by bringing exciting news to the biscuit lovers. Through being more appealing to younger generations, McVitie’s is targeting new consumer needs and offering people better snacking choices that are “deliciously wholesome": rich in fibre and still delicious.
Digestive Bars expand the diversity of the prominent Digestive biscuits, this time in a new format, for more memorable occasions. Best part is: you canenjoy them without feeling too heavy. The innovative product is an appealing on-the-go bar being offered at a very accessible price. It can be consumed anytime, anywhere. It is just the right amount, the perfect delicious taste, and a well-balanced combination of wholesome ingredients that will keep you going till your next meal.
With their new Digestive Bars, McVitie’s have expanded their offerings in order to respond to the market’s increasing need offurther varietyand succulent treats, while staying loyal to quality, taste, convenience, and price.
McVitie’s has acquired extraordinary know-how, developed by manufacturing every kind of exquisite biscuit for more than 120 years and to the carefully selected ingredients it uses.
- Digestive Bars is available in 3 variants:
- Original: 2 bars of plain digestive biscuits made with whole wheat, enriched with vitamins and minerals.
- Chocolate: 2 bars of chocolate-coated digestive biscuits made with whole wheat, enriched with vitamins and minerals.