Yesterday, TAG Heuer celebrated the unveiling of the fourth timepiece in the Monaco Through Time saga in the Gallery of Horyuji Treasures at the Tokyo National Museum in Japan. Celebrated for its daring contemporary design combining beauty and functionality, Japan was an ideal place to honour the legendary Monaco and the bold design that has set it apart from all others for half a century.
TAG Heuer and Porsche enter a long-term agreement for their Formula E engagement, as the Swiss luxury watchmaker becomes Title and Timing Partner. The Porsche works entry into the ABB FIA Formula E Championship 2019/2020 will be under the name of TAG Heuer Porsche Formula E Team.
Rising stars Felix Auger Aliassime, Alex de Minaur, Frances Tiafoe and Denis Shapovalov represent the future of tennis, changing the game as they bring a new level of drive to the court. In July, TAG Heuer arranged a photo shoot with the four professional players as part of a campaign that highlights the mental strength, dynamic and innovative playing style, and youthful energy that have taken them to where they are today – and will undoubtedly take them further in the coming years. The campaign can now be found on TAG Heuer’s social media channels.
Celebrate the special occasion of Eid and share the love with iconic and show-stopping timepieces from TAG Heuer. The TAG Heuer Carrera Lady and Autavia men’s timepieces are sure to surprise and captivate, while making the ultimate style statement on the wrists of your loved ones.
FOR HER - CARRERA LADY
The TAG Heuer Carrera has always been a timepiece for racing drivers as much as for watch aficionados who treasure timepieces with heritage and innovative design. The new stylistic enhancements to the legendary TAG Heuer Carrera give it a more modern edge that not only improves the legibility of the dial, but also makes it ideal for everyday style – from the office to a casual weekend on the go.
TAG Heuer, in partnership with ETS. H. Atamian has reopened its flagship boutique, located at the heart of one of Beirut’s key historical landmark destinations, at Beirut Souk.
Engines revved this weekend in Le Mans, France, where watch aficionados set their sights on the latest Monaco anniversary edition. The setting for the exclusive big reveal couldn’t have been more fitting – in the 1971 film Le Mans, actor and “King of Cool” Steve McQueen sported the iconic timepiece, securing its place in horological history. As a tribute to the Monaco’s cinematic debut, guests – including Steve McQueen’s son, Chad McQueen – enjoyed a special screening of the famous film in the place where it all began.
Elegant and enduring, the Carrera Lady timepiece features a new design that enhances the entire 36 mm collection. From bold colours to the improved readability of the dial, the revamped Carrera Lady timepieces, available with a quartz or automatic movement, deftly combine performance and style. With their feminine flair and understated sophistication, any one of the new models in the Carrera Lady 36 mm collection will make the ideal accessory for the discerning and confident modern urban woman.
All eyes were on the Rock of Monaco for the legendary Formula 1 Grand Prix this weekend, and on the iconic TAG Heuer timepiece celebrating its 50th anniversary in the Principality. In honour of this milestone, it was announced that throughout the year, five creations will be successively revealed, inspired by the different decades from 1969 to 2019, and paying tribute to timeless design, enduring innovation and a style icon now more contemporary than ever.
Share the joys of Eid Al Fitr with your loved ones as TAG Heuer presents its top gifts to mark this special celebration. With iconic and contemporary options for both, the men and women in your life, TAG Heuer watches are a timeless gift that are sure to leave a lasting impression.