fibre

McVitie’s has recently introduced a new addition to their line of superior-quality products: the Digestive Bars.

By introducing the digestive bars, McVitie’ shas leveraged its core business strength and did a breakthrough by bringing exciting news to the biscuit lovers. Through being more appealing to younger generations, McVitie’s is targeting new consumer needs and offering people better snacking choices that are “deliciously wholesome": rich in fibre and still delicious.