adidas Originals pays tribute to some of its most foundational silhouettes this month, bringing 10 essential sneakers – both archival and contemporary – into a single collection identified as Home of Classics. The classic footwear pack is a representation of 50 years of the brand’s expertise with white leather sneakers, reimagined for present day.
adidas inspires self-expression in sport with new varsity-style jacket
adidas unveils the VRCT jacket, a fresh take on the classic varsity look that celebrates the team pride and self-expression. Paying homage to the traditional letterman jacket, VRCT features a customizable patch that invites athletes to show the world who they are.
The global debut of the latest adidas Originals silhouette -OZWEEGO feature elements from a key 90s styles and include signature adiPRENE cushioning technology. Radically reimagined from the past, the new OZWEEGO silhouette presents an innovative style solution for a new generation.
adidas Originals dug into its archive to create the latest expression of a contemporary icon: the OZWEEGO silhouette. Powered by the past, the OZWEEGO silhouette takes elements from a key 90s silhouette and radically reimagines its aesthetics for the contemporary wearer.
Introducing the OZWEEGO silhouette - a new interpretation of the lightweight and comfortable 90s sneakers, debuting a new silhouette made for today’s streetwear hounds!
With its nostalgic white colorway and solar yellow and blue accents the sneakers are a reminiscent of the 90s’ bold and daring styles. The new OZWEEGO drops at midnight on the 22nd of June and will be available in limited stocks at select stores across the GCC and on shop.adidas.ae
adidas Originals introduces the OZWEEGO silhouette - a new interpretation of the lightweight and comfortable 90s cushion runner, debuting a new silhouette that was evolved and re-worked for today’s generation.
Designed to reflect the aesthetic style of the 1990s, where OZWEEGO models pushed hyper-futuristic footwear design to its furthest reaches, this new silhouette features archived elements and brings the adiPRENE technology into the present.
adidas + KANYE WEST announce the YEEZY BOOST 700 V2 Tephra. It will be available globally on June 15, 2019 with a recommended retail price of AED 1,299.
adidas + KANYE WEST announce the YEEZY BOOST 350 V2 Glow. Following a pre-launch at midnight EST on May 21, 2019 at adidas.com/YEEZY and YEEZY SUPPLY, the YEEZY BOOST 350 V2 Glow full family will release at select retailers on May 25, 2019, with a retail price of AED 1,200 for Adults, AED 850 for Kids and AED 750 for infants.
German sports giant adidas recently announced the opening of its third stadium-inspired concept store in the UAE. Located in Dubai Festival City Mall, one of the most popular destinations for dining, lifestyle and entertainment in the UAE, the new performance wear store will offer visitors a one-of-a-kind shopping experience.