Visa (NYSE:V), the world leader in digital payments, presented Bankmed the Excellence Program Award for the year 2017. The award recognizes the Bankmed Youth Program and validates the Bank’s unwavering commitment to design financial solutions with attractive benefits and exceptional features that carefully attend to its customers’ needs.
Visa’s International Excellent Program Award acknowledges the differentiating features of Bankmed Youth Program, which allow it to stand out in the Lebanese market. Launched in late 2016, the Bankmed Youth Program takes the youth experience to the next level with its comprehensive privileges and services, introducing and encouraging genuine financial responsibility at a younger age. The program includes a current account that can be safely accessed anywhere at any time, and provides immediate benefits to young consumers once they join the program. It also helps young people, aged between 18 and 25, to monitor and manage their finances.
Commenting on the recognition, Nabil Tabbara, General Manager for Levant, Visa, said: “Instilling a responsible financial lifestyle among the region’s youth is a strategic focus for Visa, and we continue to work with like-minded partners to achieve this goal. We are happy to present this award to an institution that is working hard to promote healthy financial habits among Lebanon’s youth by leveraging the benefits that digital payments bring. Bankmed serves a model of innovation to the Levant’s financial institutions, and Visa fully endorses its sustainable Youth Program which is poised to have a lasting impact on its target audience.”
In his turn, Mr. Hatem Chaarani, Head of Electronic Delivery Channels and Card Products at Bankmed seized the occasion and noted, “ We take pride in Visa’s recognition of our achievements, innovation, and incessant efforts to develop financial solutions that tactfully meet our customers’ needs by introducing unique programs like the Youth Program.”
Chaarani described the Bankmed Youth Program, which carefully meets the requirements of the tech-oriented lifestyle and attends to every aspect in young people’s lives from shopping and driving to music and other forms of entertainment. He added that the program is enhanced with a dedicated microsite, www.bankmedyouthprogram.com that enables users to apply directly to the program on the go, while viewing the latest offers, benefits, and features. These benefits include a free Visa International Debit Card, a free membership in a special mobile music application that enables account holders to listen and download unlimited number of songs and share them, as well as free online and mobile banking. It also allows youth to enjoy another set of unique benefits such as cash back, free ride services, additional talk time, and many more.
In closing, Chaarani thanked Visa for their confidence in Bankmed’s products and commended their long-standing efforts and endeavors which have always enabled Bankmed to introduce unparalleled programs. He concluded by saying, “This award serves as an incentive toward greater achievements in the coming years.”.
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