video on demand (VOD)

TV in 2020: 50 percent of viewing will be mobile

  • Ericsson ConsumerLab study finds that linear and video on demand (VOD) viewing will be almost equal in just three years
  • 50 percent of all viewing will be done on a mobile screen, with half of this done on the smartphone alone
  • By 2020, one in three consumers will be Virtual Reality (VR) users

Ericsson (NASDAQ:ERIC) unveils the eighth edition of its annual ConsumerLab TV and Media report, which details the massive growth in TV and vide