The partnership enables people to use Premium Truecaller features for 90 days; aligns the growth trajectory with Microsoft Devices’ expertise in emerging markets
Beirut, August 27, 2014: Truecaller, the world’s largest verified mobile phone community, today announced its collaboration with Microsoft Devices for Nokia X smartphones, which would allow people to have access to premium features of Truecaller for 90 days absolutely free. With this tie up, Nokia X users shall benefit with an enhanced Truecaller Premium experience.
Truecaller is a mobile app that helps you in identifying who is calling you; and protects you from unwanted calls. With over 70 million users worldwide, it has an unprecedented uptake in emerging markets. With this Nokia X tie up, Truecaller will be able to amplify it availability and uptake in countries in the MENA region namely, Pakistan, Egypt, Lebanon, Jordan, Iraq, Morocco, Tunisia, Algeria, Bangladesh and Sri Lanka. Earlier this year in February, Microsoft Devices had announced its partnership with Truecaller where the app was available on the Nokia X app store. With this engagement, Nokia X users will avail an enriching experience of Truecaller.
While commenting on the partnership, James Rutherfoord, Vice President, Microsoft Devices North Africa, Levant and Near East said: “Our partnership with Truecaller is a testament of our continued commitment towards development of telecom services in emerging markets. Nokia X users can now avail the remarkable benefits of Truecaller totally free of cost for 90 days, thus augmenting their Nokia X experience manifolds.”
"Microsoft Devices is a trusted and popular brand in emerging markets and we are excited to see the culmination of two popular consumer products that would provide unmatched experience to people in the MENA region. Our partnership with Microsoft Devices will help get closer to our consumers and help them take the right call." said Kari Krishnamurthy, VP Growth and Partnerships for Asia, Middle East and Africa at Truecaller.
The premium Truecaller application includes an advertisement free Truecaller experience, verification of profile views and 30 contact requests per month.
About Truecaller
Truecaller is the world’s largest verified mobile phone community, dedicated to helping users make the right call. Truecaller’s dynamic community of more than 70 million users is always evolving and is committed to maintaining the integrity of the community by crowdsourcing information to help identify spam callers and verify users. Headquartered in Stockholm, Truecaller was founded in 2009 by Nami Zarringhalam and Alan Mamedi. Truecaller is available on all internet-enabled devices and on the web. For more information visit www.truecaller.com
About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services, devices and solutions that help people and businesses realize their full potential.
About Microsoft Devices
The Microsoft Devices Group includes award-winning hardware used by over a billion people around the world, including Lumia smartphones and tablets, Nokia mobile phones, Xbox hardware, Surface, Perceptive Pixel products, and accessories.
Media enquiries:
Dana Adnani: dana.adnani@microsoft.com
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