Serviceplan Middle East Launches Mediaplus Espresso As New Media Arm Of Haus Der Kommunikation
Serviceplan Middle East announced its media arm Mediaplus has acquired local agency Espresso, forming Mediaplus Espresso as the regional group for innovative media within the integrated solutions agency. This ‘new media’ agency will go beyond age old buying, by working on new ways of connecting brands and consumers through platform strategy, data analytics and precision targeting.