Real Madrid

adidas presents the new Real Madrid 2015-2016 kit with the motto “only perfect counts”

adidas and Real Madrid today present the new kits for the 2015-2016 season with a clear statement of intent: only perfect counts. For Real Madrid just winning is not enough: every victory must be perfect. This idea is embodied in the colour combinations of the new home and away kits that are also striving for perfection on the field. Every season, Real Madrid have to face up to their biggest rivals: themselves. After all, there is no greater struggle than to surpass yourself.

adidas most talked about brand during 2014 FIFA World Cup Brazil

With two teams in the final, adidas cement their brand dominance at the 2014 FIFA World Cup Brazil

July 10th 2014 - Beirut – Today sees two adidas teams reach the FIFA World Cup Final for the first time since 1990. With adidas-sponsored sides Argentina and Germany making the Final once again, the World’s leading football brand has cemented its success story at the 2014 FIFA World Cup BrazilTM.

Ford Brings Football Five’s World Championship (F5WC) Finals to Dubai

DUBAI, UAE, 04 June 2014 – Ford Middle East today announced its partnership with Football Five’s World Championship (F5WC) to bring this global initiative to Dubai for the first time. F5WC aims for mass participation amongst amateur football players, who play in 5-a-side games for fun whilst bringing together countries to celebrate the beautiful game.