online ad

Increased internet penetration in the Arab World leads to exponential growth in GCC online ad spending, says Orient Planet Research Report

  • Global ad spending at USD 531 billion in 2015, with online ad 27 per cent of the total amount
  •  Number of internet users in Arab world to increase to about 197 million by 2017
  • Internet advertising expenditure to grow globally at the fastest rate of any medium
  • GCC internet ads to grow 20 per cent in 2017