For its Fall-Winter 2019 advertising campaign, French fashion house KENZO embarks on a journey on the road less travelled. The latest and optimistic artistic collaboration between the French fashion house and the storied pop photographer David LaChapelle shifts into a dramatic new focus. The results of this second creative partnership (KENZO and LaChapelle first collaborated for the house’s Spring-Summer 2019 campaign) are less like a traditional campaign and more like what might best be described as a series of postcards sent from the edge of imagination.
For our ultimate collection for KENZO, the Spring- Summer 2020 collection, we looked to the home of our founder Kenzo Takada, and more specifically to the surrounding seas of Japan where groups of strong, tenacious and modern-day super-heroes plunge daily to retrieve treasures at the bottom of the ocean. The Ama are groups of Japanese female free divers, who, for over 2000 years have dived to the ocean floor to forage for seafood such as shrimp, urchins or even pearls for their communities.