KARL LAGERFELD celebrates the opening of its concept store in Doha, Qatar.

Located in the Lagoona Mall, it is the brand’s first store offering ready-to-wear and accessories in the Middle East! The first event in Qatar introduced the ‘ikonic collections’ and’ kool’ exploration of the world of KARL through SHU UEMURA interactive stations. The collaboration with SHU UEMURA grew organically, for Karl Lagerfeld sketches his famous red bordered sketches with only the Japanese cosmetics brand’s eyeshadow color palettes! Mr. Shu Uemura got wind of the wonderful news over two years ago and has since blossomed into a partnership. Guests were pampered with the limited edition Shupette collection of eyelashes and nail sticker inspired by the designer’s fabulous feline Choupette Lagerfeld. The false-eyelashes are the perfect inspiration for a cat-eye!