Ipsos and Nielsen release 2014 TV audience measurement results for Lebanon

-          The global players, Ipsos and Nielsen bring together prominent clients and showcase the latest television audience measurement technologies which have been adopted by their joint venture in Lebanon since 1998

-          Television remains the most consumed medium in Lebanon in the digital age

Beirut, 19 February 2015 – Ipsos, the number one research company in Middle East and North Africa, and the global player in audience measurement, Nielsen, released their official results for Television Audience Measurement(TAM)for 2014 in Lebanon, during a gathering at Phoenicia Hotel in Beirut. The event took place in the presence of key representatives from the media industry(including advertisers, media houses and TV stations), who attended presentations by Ipsos global and regional management and their partners in TAM measurement in Lebanon, Nielsen Audience Measurement. The event kicked off with a speech by Didier Truchot, Founder and President of Ipsos group.  This was followed bysessions conducted by Nick Papa gregoriou, Nielsen’s Managing Director in MENAP and Davide Crestani, Nielsen’s Chief System Architect & Product Engineering, presenting the attendees with the latest audience measurement people meter technologies and their accuracy, noting that these most advanced technologies have been used by the joint venture between Ipsos and Nielsen in Lebanon for a while now. On the other hand, Chairman and CEO of Ipsos MENA, Edouard Monin along with Ipsos Media CTMEAP President,Elie Aoun presented the overall results for the past year in Lebanon. The presenters provided numbers on the media consumption in Lebanon, clearly reflecting that television remains the most consumed medium, even in the digital age. “Since its creation in 1975, Ipsos has aimed to be our clients’ preferred research partner. Today, on the occasion of its 40th anniversary, Ipsos strengthens its mission and commits to keeping its clients better informed and better equipped to take decisions in today’s complex environment featuring  a tough competitive landscape and the new digital environment,” commented Didier Truchot, Founder and President of Ipsos group. “Nielsen’s Television Audience Measurement has a strong international reputation, and expectations in Lebanon will be, and are, high. Our focus is on providing our clients and the industry with the most reliable consumer measurement data, and we are confident that our current protocols ensure the reliability of this data,” explained Nick Papagregoriou, Nielsen’s Managing Director in MENAP. Ipsos MENA, founded in 1988, currently has offices in 15 countries around Middle East and North Africa, while conducting studies covering 20 countries around the same region. Ipsos, which is celebrating its 40^th anniversary this year, has presence globally in 87 countries and is among the top key industry players around the world. The TAM technology was first brought to the Lebanese market by Ipsos, 16 years ago, as a breakthrough in the entire Middle East region. Ipsos continues to release new services keeping up with the consumer needs and further providing clients with resources and easier platforms to facilitate the business process.