Technology

Featuring a New Distinctive Design, the 2017 Lincoln MKZ Launches in the Middle East, Blends Performance, Quality and Intuitive Technology

> The 2017 Lincoln MKZ earned the highest safety award issued by the Insurance Institute for Highway Safety – due in part to its front crash prevention system

> An all-new, Lincoln-exclusive 3.0-litre twin turbo V6 leads available engine choices for the new Lincoln MKZ. When paired with an intelligent all-wheel-drive system, the twin-turbocharged engine produces 370PS* and 570 Nm* of torque

An Icon is Reborn: Lincoln Continental Arrives in the Middle East, Delivering Unmatched Luxury Cues, Timeless Elegance, and Effortless Power

>The flagship sedan Continental launched in the Middle East is designed and engineered to make every action as easy as possible for both the driver and passengers; conveys elegance, athleticism and dynamics

>Continental’s exclusive available 3.0-litre twin turbo V6 engine, which produces 378 HP and 575 Nm of torque at 3,500 RPM, is designed for smooth, responsive quiet power*

Smart Dubai Office to be official city partner for the World BlockChain forum

Smart Dubai, the government office driving Dubai’s citywide smart transformation with a vision to make Dubai the happiest city on Earth, is announced as the official City Partner for the World Blockchain Forum being held at the Burj Al Arab, Dubai on March 6th, 2017.

Vodafone Egypt and Ericsson launch first commercial virtual network function in Middle East

  • Vodafone Egypt selects Ericsson as partner of choice for Network Function Virtualization
  • Ericsson’s virtual SGSN-MME has been serving and managing commercial mobile broadband traffic on Vodafone Egypt network since October 2016.
  • Ericsson’s Virtual SGSN-MME provides superior scalability and capacity so that operators can optimize their operations and manage increasing traffic volumes
  • Having selected Ericsson (NASDAQ: ERIC) as its Network

Clean energy offers massive potential for GCC to maintain global energy leadership and reap substantial fossil fuel savings: report

  • Renewable energy (RE) plans for region’s electricity sectors could result in overall savings of USD 55 to 87 billion 
  • Fossil fuel savings in power and water sectors could peak at around 400 million barrels of oil equivalent by 2030 
  • Savings for Saudi Arabia, the region’s largest consumer of fossil fuels for power production, at 170 million

Automotive brands dominate top ten most Intimate Brands in the UAE, according to Brand Intimacy 2017 Report by MBLM Dubai

UAE citizens and residents feel the closest emotional bond with automotive brands, according to MBLM’s second UAE Brand Intimacy 2017 Report, the most comprehensive study of brands based on emotions.

The most intimate brand in the UAE for the second year in a row is Apple, followed by car brands BMW and Ford. The top 10 is rounded out by: Lexus, Audi, Google, Mercedes, Louis Vuitton, Hilton and Nescafé.