Published 5 years ago
Last updated 5 years ago
Turn, turn and captivate the world with a simple movement… Even the most furtive touch of the Possession ring make’s a woman’s life instantly more beautiful. In 1990, Piaget rocked jewellery codes with this ring featuring a second rotating band with which to play. 25 years later, the jeweller is expanding its iconic line in honour of the third millennium. Made of pink gold and set with diamonds, the new Possession collection takes on the role of a particularly exclusive intimate companion. A jewel representing an endless source of pleasure for all women who follow their own set of rules. An addictive pleasure The Possession ring becomes a must-have item in this ultra-connected, ultra-fast-paced contemporary world. Touching your ring gives you a chance to touch base with yourself and enjoy a ritual break, whether conscious or unconscious. No matter what the movement, just a few millimetres or a complete turn, the ring exudes positive energy. It becomes a constant confidante in every situation. In its jewellery version, it doubles up the ritual with two independent rotating bands. A project, a giggle, a surprise, a moment of hesitation… the Possession ring shares absolutely everything. It is the precious partner of a woman who takes a resolutely hedonistic attitude to life. As Chabi Nouri, Director of Jewellery Marketing Communications and Brand Equity, points out: "For all contemporary women living fast-paced lives, Possession offers a chance to take a welcome break. Turning it round and round is about taking a special moment just for yourself. A time to receive renewed energy that makes your spirit soar/that propels you to fresh heights of accomplishment”. The choice of something unique The Possession ring cultivates its uniqueness with its powerful aesthetics and sensory magic. This unique character echoes the expectations of today’s woman – a city girl free of all dictates, who changes from denim to cocktail wear in a blink of an eye, just like Jessica Chastain, international ambassador for the Maison Piaget. Captivated by the new Possession ring, the flamboyant actress adopted it immediately. “I love the Possession ring. Ever since I’ve worn rings, I’ve always been the girl who likes to turn my rings on my fingers. And how incredible that it’s actually designed to turn! It feels playful and as I wear it, I am constantly in a meditative state. I am always turning it. It is very addictive”. An aesthetic signature With its utterly avant-garde design, the Possession ring illustrates Piaget’s emblematic creative daring. The subtly asymmetrical effect of the double bands redefines the roundness of the ring and enhances its aesthetic power. Experts in the art of sculpting gold, the goldsmiths of the Swiss Manufacture now craft the Possession ring in shining pink gold, perfectly in harmony with current trends. With its joyous allure, it captures both light and admiring gazes, while demanding to be caressed. Here too, the artisans’ skill unleashes heightened voluptuous pleasure. The delicately polished gold becomes a sensual ribbon just begging to be touched. The heroines of this new collection are two rings developed to the beat of a cosmopolitan agenda – that of a contemporary woman rushing from one board meeting and gala dinner to the next and from one end of the planet to the other. The fascinatingly pure first ring opts for a sober pairing of pink gold and brilliant-cut diamonds; while the more exuberantly gemset second option instates a dialogue between one ring adorned with a row of diamonds and the other bearing the original central diamond. As soon as it is slipped onto the finger, the more feminine than ever Possession ring 3.0 gives its wearer an irresistible sense of truly owning her own life.