Published 5 years ago
Last updated 5 years ago
March 10, 2015Oman’s Ministry of Tourism held its first road show in 2015 in Saudi Arabia in line with its intensified campaign to promote the Sultanate’s main tourist attractions in the Kingdom. In collaboration with national airline Oman Air, the Ministry’s road show covered three major Saudi cities, namely the capital Al Riyadh; Al Khobar in the eastern province; and Jeddah. Major local travel agents and corporate clients were given an opportunity to meet with the Ministry’s industry partners from Oman to discuss ways to bolster efforts that will position the Sultanate as a main tourist destination in the GCC region. Salem Adi Al Mamari, Director General of Tourism Promotion, Oman’s Ministry of Tourism, said: “As in the past, the road show will give our tourism campaign a significant boost – allowing us to strategically reach our target market with ease. This year’s road shows aimed at highlighting our country’s beauty and the reasons it has been attracting global attention over the past few years. To help us in our goal of reinforcing Oman’s status in the growing regional tourism market, we partnered again with Oman Air whose attractive travel packages have been helping to bring in more visitors from Saudi Arabia and other GCC countries. We also established partnerships with local travel agencies to effectively and efficiently promote Oman to potential visitors.” Oman Air, the national Airline of Oman, is committed to providing safe, reliable and profitable air transport services for passengers and cargo as well as other aviation-related services. Apart from its strong business presence, Oman Air is respected for its professional attitude and recommended for its punctuality and service excellence as well. The Ministry of Tourism and Oman Air’s strategic partnership for the upcoming road show is seen to further harness Oman’s immense tourism potentials and generate a more positive global outlook. The government’s intensified tourism campaigns are in recognition of the industry’s key role in creating significant job opportunities, preserving the Sultanate’s rich heritage, promoting community development, and establishing cross-cultural dialogue and understanding. As a result of its ongoing programs and initiatives, Oman has experienced substantial tourist arrival growth. According to the National Center for Statistics and Information in Sultanate of Oman, the number of GCC tourists visiting Oman has increased by 10% at the end of 2014 in comparison to 2013. Oman’s unique geographical features make it an attractive destination for global tourists all year round, it's pleasant 'monsoon' like weather during the summer months in the Southern governorate of Dhofar allows tourists to flock in regularly from neighboring GCC countries in hopes of escaping the hot summer heat, not to mention the cool climate in Al Jabal Al Akhdar, which is approximately 3km above sea level with the temperature not exceeding 25 degrees Celsius in the summer. Its famous ancient forts, modern hotels, beaches, mountains, and cuisines as well as other recreational activities such as trekking, sailing, diving and snorkelling are guaranteed to satisfy the needs of even the most discerning travelers. The Sultanate also boasts of world-class airports, a wide network of highways, and superior ports to make travel inside and outside the country easier.