Media & Advertising

The Advertising Association Election of six new members and the officers of the committee

Sin El Fil, 30th September 2016: The Advertising Association (AA) held a regular session of the General Assembly at the Syndicate’s headquarters in Sin el-Fil, in the presence of two representatives of the Minister of Labour and the members of the AA.

Serviceplan Middle East Launches Mediaplus Espresso As New Media Arm Of Haus Der Kommunikation

Serviceplan Middle East announced its media arm Mediaplus has acquired local agency Espresso, forming Mediaplus Espresso as the regional group for innovative media within the integrated solutions agency. This ‘new media’ agency will go beyond age old buying, by working on new ways of connecting brands and consumers through platform strategy, data analytics and precision targeting.