L’Oréal Professionnel presented the “IT LOOKS” Collection to Levant’s hairdressers

To present the Spring/Summer 2015 hottest hairstyles, L’Oréal Professionnel Levant held its Prestige Show at O1NE Beirut, an impressive venue that combines art and luxury. During one whole hour, Denis Holbecq, L’Oréal Professionnel’s International Ambassador, performed live hair transformations on stage to the pleasure of more than 350 hairdressers from Lebanon, Jordan, Iraq and Syria. With lots of talent and creativity, Denis revealed different looks starting with the IT LOOKS Spring/Summer 2015 collection inspired by Rock ’N Roll, to “Les Attachés”, a more feminine and fluid set, and “Les Chignons”, a glamorous finale. While Denis was performing his art, 15 models wearing the “Carmin Reds” and “Cold Blondes” were swaying all over the stage, thus making a bold statement about the “It Colors” of the season. The models’ choreography perfectly executed by Jean-Francois Veran, the beautiful costumes, the magnificent hairstyles, the stunning setup along with the overwhelming visual effects, made this year’s hair show marvelous and memorable. “Revealing our “IT LOOKS” collection is a highly anticipated momentum on L’Oréal Professionnel. The Spring/Summer 2015 collection which gives tribute to the Rock ‘N Roll era and the shag cut that emerged back in the 70’s, reaffirms the positioning of the brand as an innovative, trendy and inspiring one”, said Joy El Husseini, General Manager of L’Oréal Professionel Division. A fancy dinner and nice music followed the show.