JAGUAR

In an all British themed setting, Saad & Trad S.A.L. launches the 2015 New Jaguar XE

Saad & Trad S.A.L., the exclusive dealer of Jaguar in Lebanon, launched the new Jaguar XE at the Garten in Beirut on June 15, 2015. Held in presence of British Ambassador to Lebanon, H.E Tom Fletcher and Jaguar XE brand ambassador and Forward Thinker, Bernard Khoury, the event took an all English feel as the cars were covered with the British flag colors while guests enjoyed the traditional fish and chips dish.

2015 EDITION OF THE TOUR AUTO OPTIC 2ooo: ZENITH AT THE FINISH LINE AS OFFICIAL TIMEKEEPER!

On 25th April, Zenith was at the finish line in Biarritz... chronograph in hand, in order to officially list the times of the competitors and definitively confirm the victory of the Jean-Pierre Lajournade/Christophe Bouchet crew at the wheel of their Jaguar Type E 3.8L. It was the second time that they had triumphed, with Ludovic Caron and Charles de Villaucourt's Shelby Cobra 289 finishing closely behind.

OFFICIAL LAUNCH OF THE 24TH TOUR AUTO: ZENITH DELIGHTED TO BE THE OFFICIAL TIMEKEEPER OF THIS ICONIC EVENT!

This Monday, 20th April, the 24th edition of the Tour Auto was launched under the nave of the Grand Palais in Paris. It was a day dedicated to official unveiling and last-minute technical testing before the tarmac and dust of the road in this highly anticipated competition, departing from Paris on the 21st and set to arrive in Biarritz on the 25th.

XE named “Most Beautiful Car of 2014” at “Festival Automobile International”

Beirut, February 112015: Winning heart sand awards, Saad and Trad, the exclusive dealer of Jaguar in Lebanon announced that the Jaguar XE model,” was nominated the “Most Beautiful Car of 2014” at the 30th“Festival Automobile International” in Paris. jag_xe_most_beautiful_car_award-1.jpg

Les Choeurs de l’Armée Rouge

Dans la tradition, la modernité et l’harmonie du beau Fidèle à sa tradition plus que trentenaire de ne produire que le meilleur des grandes variétés internationales, le We Group a présenté Les Choeurs de l’Armée Rouge MVD dans 2 concerts (dont un supplémentaires) au  Beirut Waterfront sous l’égide de Son Excellence Monsieur Michel Pharaon, Ministre du Tourisme et en collaboration avec Solidère. AHM_1834-300x214.jpg