Colortek implements a creative colour-based therapy to improve prisoners’ psychological conditions
Colortek, a paint brand with retail shops across the Middle-East and Africa, in collaboration with Young & Rubicam and the guidance of a colour therapist and the prison’s psychologist, painted the cells of Ebbé Prison in Tripoli with colours that help improve the psychological well-being of inmates. The colour rehab initiative witnessed a change and an increase in interaction between inmates.